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Technological advancements are transforming the market, driven by the need for versatile and high-performing equipment. A key trend is the shift to full-frame lenses, which offer a wider field of view and better low-light performance, crucial for cinematic scenes. These lenses enhance image quality and creativity by allowing filmmakers to use larger sensors. Manufacturers are responding by introducing new lenses for full-frame cameras, aligning with the industry's push for higher resolution and dynamic visuals. Another trend is the focus on compact, lightweight lenses, reflecting the rise of handheld and gimbal-based filming techniques. Filmmakers prefer these lenses for their flexibility in fast-paced shooting environments.