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DL-Type choline bitartrate market surpassed USD 150 million in 2021 and is anticipated to register over 6.5% CAGR in the forecast period. DL-Type choline bitartrate is formed by combination of DL-tartaric acid and choline. It is mostly used in manufacturing of dietary supplements. DL-Type choline bitartrate supplements helps in overcoming choline deficiency which causes liver diseases and muscle damage.
Health benefits of choline bitartrate such as supporting of brain health, reducing fatigue, increasing energy and endurance, overcoming depression, raising cognitive performance is driving the usage of DL-type choline bitartrate in supplements. After the outbreak of Covid-19 pandemic people have become more concerned about their physical and mental wellness. This factor coupled with rising consumer awareness is expected to drive demand for DL-type choline bitartrate in the forecast period.
Choline bitartrate ensures proper development of fetus and lowers risk of birth defects; owing to this, doctors often prescribe choline bitartrate-based supplements to pregnant woman. Choline moves fats out from liver and convert it into energy, its usage as an energy boosting supplement is also increasing its demand in sports industry. Intensive physical activities reduce choline levels in the body, which cause fat to build up on muscle and liver cells. To overcome this, athletes are increasingly preferring choline bitartrate supplements, thus propelling market statistics.
Choline bitartrate market from baby food application segment is anticipated to reach over USD 185 million by 2028. Choline bitartrate plays an important role in brain development owing to this its application in manufacturing baby food is surging. Choline bitartrate also ensures healthy growth of babies, due to which it is added to infant formulation and cereals thus accelerating market statistics.
Choline bitartrate is used in manufacturing organic and fortified organic baby foods as they improve visuospatial memory in a child. During initial developments of children millions of cells grow and as choline helps in improving messaging between cell and supporting cell membrane it plays an important role during early child growth. As there are multiple health benefits of choline bitartrate for babies its application in baby food is expected to propel the overall market demand during forecast period.
Growing concerns towards newborn babies’ health, rising number of working mothers, increasing disposable income, economic development and growing population is expected to increase demand for infant formulation which in turn is expected to accelerate demand for choline bitartrate market. Rising demand for chemical free, natural, and organic infant formulation is also expected to propel the market outlook.
North America choline bitartrate market is anticipated to surpass USD 215 million by 2028. North America is the dominating region owing to the presence of large number of pharmaceutical and nutraceutical companies.
Additionally, due to sedentary lifestyle, high disposable income, ageing population and rising chronic diseases North America is the largest consumer of dietary supplements. More than 75% of US adults take dietary supplement. As North America has well established supplements industry and producer of choline bitartrate itself the products are cost effective and exported to other countries.
Changing lifestyle due to the hectic and busy schedule, have raised the demand for packaged food and beverages in the region. Packaged food and beverages are cost-effective, quick, and convenient to consume owing to this its popularity is growing rapidly among young population in North America, this factor is also proving positive for the regional market expansion.