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Based on product type, the mild segment dominated around USD 1.6 billion revenue in 2022. Mild sauces appeal to a broader range of consumers who may not prefer the intense heat of traditional hot sauces. This makes them more accessible to a wider audience, including those who are new to spicy foods or have a lower tolerance for heat. In addition, Mild sauces are versatile and can be used in various cuisines and recipes. They can enhance the flavor of a dish without overpowering it with spiciness. This versatility makes them a popular choice for home cooks and chefs.
Based on packaging, the jar segment accounted for 30.5% of the chili sauce market share in 2022. Chili sauces preserved in jars typically have a longer shelf life compared to fresh or homemade alternatives. This makes them a practical option for consumers who want to have chili sauce readily available without worrying about spoilage.
Based on application, hypermarkets and supermarket segment captured the with the highest chili sauce market share of 50.6% in 2022. Hypermarkets and supermarkets typically offer a wide range of chili sauces, including various brands, flavors, heat levels, and packaging options. This variety attracts consumers with different preferences and allows them to compare and choose from a diverse selection of products.
Asia Pacific chili sauce market size held over USD 910 million in 2022. Many countries in the Asia-Pacific region have a long-standing tradition of consuming spicy foods. Spices, including chili, are integral to the local cuisines in countries like India, Thailand, Indonesia, China, and South Korea. This cultural preference drives the demand for chili sauces. The Asia-Pacific region is incredibly diverse in terms of culinary traditions. This diversity has given rise to a wide range of chili sauce varieties, each with its unique flavors and spice levels. Consumers in the region are often eager to explore these diverse options.