Home > Food & Beverages > Food Additives > Food Colorings > Carotenoids Market
The carotenoids industry is fragmented in nature due to the presence of international and regional players. Key industry players include
Other prominent players in the market include
New product development, R&D investment, mergers & acquisitions, portfolio expansion, and strategic collaborations are among the key strategies adopted by the industry participants for elevating their market share. For instance, in July 2011, DSM announced the acquisition of Vitatene SAU intending to expand its market share in the natural carotenoid segment.