Cardiovascular Health Supplements Market - By Type (Natural, Synthetic), Form (Solid, Liquid), Ingredient (Omega 3 Fatty Acid, Vitamin & Minerals), Distribution Channel (Hospital Pharmacy, Retail Pharmacy), Global Forecast, 2023-2032

Cardiovascular Health Supplements Market Size

Cardiovascular Health Supplements Market size was around USD 9.1 billion in 2022 and is expected to reach USD 19.4 billion by 2032 with a CAGR of 7.5%. Increasing awareness towards a healthy lifestyle, ageing geriatric population, and growing research and development in the field of supplements will spur the market growth.
 

For instance, according to Centers for Disease Control and Prevention (CDC), an estimated 523 million people had some form cardiovascular disease in 2020. Therefore, health supplements become a vital component in the treatment & management of the heart function, to compensate for nutritional deficiencies caused by poor diet and lifestyle choices. Thus, widespread adoption of supplements is expected to foster the market progress.
 

Cardiovascular health supplements refer to a category of dietary supplements specifically formulated to support the proper functioning of the heart and circulatory system. These supplements typically contain various omega 3 fatty acids, vitamins & minerals, herbal nutraceuticals, coenzyme, and other natural or herbal ingredients that have beneficial effects on cardiovascular health.
 

COVID-19 Impact

The COVID-19 pandemic had a positive impact on the global cardiovascular health supplements market. People with pre-existing cardiac diseases were shown to be severely affected by COVID-19, which made them more aware of the importance of heart health. The pandemic and related uncertainties led to increased stress and anxiety among many individuals. Therefore, few people turned to supplements, including those targeting heart health, to manage stress and its potential impact on their heart. Furthermore, the rise of telemedicine made it easier for people to consult healthcare professionals remotely and seek recommended supplements, including those for cardiovascular health.
 

Cardiovascular Health Supplements Market Trends

• The increasing cases of cardiovascular diseases is a significant driver for the growth of the market. Cardiovascular diseases including heart attacks and strokes continue to be leading causes of morbidity and mortality worldwide. For instance, according to the Centers for Disease Control and Prevention (CDC), in 2021, over 695,000 people in the U.S. died from heart disease, recorded as 1 out of every 5 deaths.
   
• As a result, with heart-related conditions becoming more prevalent, individuals increasingly seek preventive measures. Therefore, adoption of cardiovascular health supplements may offer a convenient solution, providing essential nutrients. Thus, expanding the growth of the market.
   
• While these supplements offer potential benefits for heart health, their affordability poses a challenge, especially for individuals with limited financial resources. High prices may deter people from purchasing or consistently using these supplements, limiting access to essential nutrients that could aid in cardiovascular health.
   

Cardiovascular Health Supplements Market Analysis

Based on type, the global market is bifurcated into natural supplements and synthetic supplements. In the year 2022, natural supplements dominated the market with a substantial share of 69.3%. The factors such as ease of availability & accessibility, safety, and minimal side effects makes natural supplements the preferred choice for many individuals.
 

• Also, natural supplements for heart health often include ingredients such as omega-3 fatty acids and various vitamins and minerals sourced from natural plants. These supplements are believed to have antioxidant, anti-inflammatory, and cholesterol-lowering properties, making them attractive options for individuals looking to improve their heart health naturally. Thus, benefits offered with natural supplements is projected to augment the segment trends.
   

Based on form, the cardiovascular health supplements market is classified into solid and liquid. The solid segment is expected to reach USD 13.6 billion by the end of 2032.
 

• Solid forms are easy to swallow, making them convenient for consumers of all ages. Also, they allow for precise measurement of active ingredients, ensuring consumers receive consistent and accurate dosages.
   
• Also, they can accommodate a wide range of ingredients, including vitamins & minerals, herbal extracts, and other compounds beneficial for cardiovascular health. Considering these factors, the solid form segment continues to be a popular choice for cardiovascular health supplements and is expected to dominate the market throughout the forecast period.
   

Based on ingredient, the global cardiovascular health supplements market is classified into omega 3 fatty acid, vitamin & minerals, herbs, coenzyme Q10, and other ingredients. The omega 3 fatty acid segment accounted for USD 2.5 billion in 2022.
 

• The highest market share can be attributed to their scientific support, rising usage in cholesterol management, and heart rhythm regulation. Moreover, they have anti-inflammatory effects, which are crucial in reducing inflammation in blood vessels and prevent atherosclerosis.
   
• Furthermore, omega 3 supplements, particularly those derived from fish sources, often have regulatory approval and certification, ensuring their quality and safety for consumers. Thus, growing usage of omega 3 fatty along with involvement of regulatory bodies for safety products is expected to boost the market expansion.
   

Based on distribution channel, the global cardiovascular health supplements market segmented into hospital pharmacy, retail pharmacy, and online pharmacy. Hospital pharmacy segment dominated the market with a substantial share of 45.1%.

• Patients often trust healthcare professionals' advice, and recommendations from doctors and pharmacists within hospital settings which can greatly influence purchasing decisions for cardiovascular health supplements.
   
• Moreover, healthcare professionals in hospitals might prescribe specific cardiovascular health supplements tailored to individual patients' needs, which are then conveniently available within the hospital pharmacy.
   

The North America cardiovascular health supplements market is expected to grow at 7.4% during the analysis period.
 

• North America is equipped with highly advanced healthcare infrastructure, encompassing robust pharmaceutical and supplement sectors. These industries possess the capabilities for extensive research, development, and efficient distribution, thus serving as catalysts for the growth of the regional market.
   
• Additionally, the surge in cardiovascular cases and related health challenges in the region is further propelling the demand for cardiovascular health supplements.
   

Cardiovascular Health Supplements Market Share

The players operating in this market have established themselves through, continuous research & development, and ensuring high-quality products. Herbalife International of America, Inc, Amway, and Nestle account for significant market share. These prominent players thrive through a combination of strategic approaches, diverse product portfolio, effective marketing strategies, market understanding, and regulatory compliance.
 

Market players operating in the cardiovascular health supplements is as mentioned below:

• Herbalife International of America, Inc
• Sanofi S.A.
• Nestle
• Amway
• Nature's Way Products, Inc
• InVite Health
• Nordic Naturals
• Thorne HealthTech, Inc.
• GNC Holdings, Inc
• NOW Health Group, Inc.
• USANA Health Sciences
   

Cardiovascular Health Supplements Industry News:

• In September 2023, Nutrartis launched Cardiosmile, a supplement made with natural plant sterols, in the U.S. The liquid form contains water-dispersible phytosterols that help with cholesterol management and daily heart health. This strategy is expected add value to its existing portfolio and outreach to untapped economies.
   
• In March 2023, Life Extension launched new omega-3 fish oil-based gummy bites. These are sugar-free, tropical fruit-flavored chews that pack powerful omega-3 acids, offering a high centering of DHA and EPA fatty acids in each serving. This strategy is expected to expand its business revenue.
   

The global cardiovascular health supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 to 2032 for the following segments:

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By Type, 2018 – 2032 (USD Million)

• Natural supplements
• Synthetic supplements

By Form, 2018 – 2032 (USD Million)

• Solid
  • Tablet
  • Capsule
  • Softgel
  • Powder
• Liquid

By Ingredient, 2018 – 2032 (USD Million)

• Omega 3 fatty acid
• Vitamin & minerals
• Herbs
• Coenzyme Q10
• Other ingredients

By Distribution Channel, 2018 – 2032 (USD Million)

• Hospital pharmacy
• Retail pharmacy
• Online pharmacy

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • Rest of Middle East & Africa