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Based on vehicle, the passenger car segment held over 67% of the market share in 2023. With a surge in vehicle thefts and the emergence of sophisticated theft techniques, consumers prioritize advanced security features to protect their valuable assets. Additionally, the integration of innovative technologies, such as GPS tracking, biometric authentication, and connected car security, augments the appeal of these systems. Government regulations emphasizing vehicle safety and the growing awareness of the potential risks associated with automotive cyber threats further contribute to the increasing demand for robust car security systems in passenger vehicles.
Based on the sales channel, the OEM segment accounted for 66% of the car security system market share in 2023. OEMs have a direct association with vehicle manufacturing, enabling seamless integration of security features during the production process. As consumer awareness about the importance of car security increases, OEMs can leverage their position to offer integrated security solutions, providing a competitive edge. Strategic partnerships with technology providers and the ability to bundle security systems with new vehicle purchases enhance the appeal of OEMs as a convenient and trusted channel for acquiring advanced car security features.
Asia Pacific car security system market recorded around 32% of the revenue share in 2023. Rapid urbanization and an expanding middle class have led to a rise in car ownership, creating a higher demand for effective security measures. The rising incidents of vehicle theft and the awareness of advanced security technologies have prompted consumers to invest in reliable car security systems. Furthermore, stringent government regulations emphasizing vehicle safety and security standards contribute to the industry's growth. With technological advancements and a robust automotive market, Asia Pacific remains a fertile ground for the flourishing car security system industry.