Car Mobile Holder Market Size - By Type, Mounting Location, Material, Pricing, Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Car Mobile Holder Market Size

The global car mobile holder market size was valued at USD 565.6 million in 2023 and is estimated to grow at a CAGR of over 4.3% from 2024 to 2032. Stricter safety regulations is driving the car mobile holder industry. As mobile phone usage while driving increases, which leads to accidents governments and regulatory bodies are enforcing tougher laws to promote safer driving.
 

For instance, the National Highway Traffic Safety Administration (NHTSA) reported 3,308 deaths due to distracted driving in 2022, leading to stricter hands-free laws. These regulations boost the demand for car mobile holders. Additionally, growing consumer awareness about the dangers of distracted driving is increasing the demand for safer phone usage solutions. This combination of regulatory support and consumer awareness is accelerating the growth of the market.
 

As navigation apps gain traction among drivers, the demand for car mobile holders is further increased. With drivers increasingly depending on these apps for real-time directions, traffic updates, and optimized routes, the need for secure and easily accessible car mobile holders has increased. These holders enable users to position their devices safely for hands-free navigation, boosting both convenience and safety on the road. Thus, the heightened dependence on navigation technology is driving the market.
 

Car Mobile Holder Market Trends

The integration of smart technology into car mobile holders is changing the market. As vehicles adopt more smart features, mobile holders now include Bluetooth and voice control. This allows drivers to use navigation and communication apps hands-free, improving safety and convenience. The demand for 360-degree rotation designs is also increasing, letting users adjust their devices to any angle. This feature meets different driver needs and improves usability for navigation and media. These trends show a growing consumer demand for better functionality and safety in automotive accessories.
 

Car Mobile Holder Market Analysis

Compatibility issues are a major challenge in the car mobile holder industry. The wide range of smartphone models, sizes, and designs makes it difficult for manufacturers to create mobile holders that fit all types of devices. Consumers often are not satisfied when holders made for specific devices don't fit newer models or different sizes securely. As smartphones keep changing in size and features, manufacturers must frequently update their products. This increases production costs and complicates inventory management. These compatibility problems can reduce consumer confidence, affecting sales and brand loyalty in a competitive market.
 

Based on the type, the car mobile holder market can be segmented into rotable/flexible & fixed. The fixed type segment held over 324.3 million in 2023 and is anticipated to grow at a CAGR of 4.7% during the forecasted time period. Fixed car mobile holders lead the market, offering stability and security. Fixed car mobile holders ensure a reliable attachment for devices, minimizing vibrations and preventing slips while driving. Their user-friendly design allows for quick mounting and dismounting, catering to consumers who value convenience.
 

Moreover, fixed holders are typically more affordable, broadening their appeal. With a straightforward design and fewer moving parts, they boast enhanced durability and a reduced risk of mechanical failure. This reliability strengthens their popularity among consumers who are seeking long-lasting solutions for safely using mobile devices in vehicles.
 

Based on the material, the car mobile holder market can be segmented into plastic, rubber, glass and others. The rubber material segment accounted for 62% of the market share in 2023 and is set to expand at a CAGR of 5% through 2032. Rubber leads the market due to its excellent grip and flexibility. Its properties allow consumers to securely grip devices without causing scratches.
 

Rubber also absorbs shocks, reducing vibrations and keeping devices stable on bumpy roads. It is durable and resistant to wear and tear, making it a reliable choice for consumers. Additionally, rubber is cost-effective, enabling manufacturers to produce affordable products that attract a wide range of customers, supporting its market dominance.
 

Asia Pacific car mobile holder market size dominated around USD 235.9 million in 2023 and is estimated to witness over 5.2% till 2032. Countries like Japan, South Korea, and China have major car manufacturers that also make accessories like mobile holders, sound systems, cleaning kits etc. Additionally, the rise in e-commerce in the Asia-Pacific region has greatly influenced the market.
 

Online shopping platforms make it easy for consumers to find a wide variety of mobile holders, often at good prices. This convenience encourages frequent buying and helps consumers compare products and read reviews, improving their purchasing decisions. As more people shop online, the visibility and availability of car mobile holders increases across different platforms, driving market growth in the region.
 

North America: In terms of the country, Canada holds overall market share of around 51.1% in year 2023 and is anticipated to grow at CAGR of 5.2% during the forecasted time period. In Canada, stricter driving regulations is boosting the car mobile holder market. As laws mandate hands-free device usage, consumers are increasingly using car mobile holders for compliance and safety. Public awareness of distracted driving dangers also boosts this trend.
 

Europe: The UK Car Mobile holder accounted for a market share of around 35.4% in 2023 and anticipated to grow with a CAGR of around 5.2% during forecast period. The increasing popularity of ridesharing drivers from services like Uber and Lyft is further contributing to the growth of the market. These cabs need mobile holders for navigation and ride management. These factors collectively fuel the market's growth, emphasizing safety and convenience.
 

Asia Pacific: In terms of country, China has emerged as dominant country accounting for a revenue of USD 66.9 million in year 2023 and is expected to reach around107.6 million by 2032. China leads the car mobile holder market due to its strong manufacturing capabilities. The country benefits from low labor costs and efficient production processes due to their strong automotive industries.
 

Established supply chains help reduce sourcing time and exporting the goods across the globe. Chinese manufactures offer a wide range of products, including magnetic and wireless charging holders, meeting various consumer needs. This combination of manufacturing strength and product variety secures China’s top position in the Asia-Pacific market.
 

Car Mobile Holder Market Share

In 2023, key companies like TechMatte, Spigen, Portronics and scosche industries held a combined market share of 5-10%. The car mobile holder industry is highly competitive, with many brands competing for market share, leading to low profit margins. This competition makes it hard for companies to stand out, as many products have similar features. As a result, pricing strategies become crucial, often leading to price wars to attract customers. These pricing pressures limit profitability, pushing companies to innovate or find niche products with features to stay competitive in this crowded market.
 

Car Mobile Holder Market Companies

Major players operating in the car mobile holder industry are:

• Arkon Mounts
• Aukey Official
• Belkin
• Bonafide Creation
• Brodit AB
• iOttie
• Kenu
• Mpow
• Nite Ize
• Portronics
• Scosche Industries
• Spigen
• TechMatte
• Vanmass
• WixGear
   

Car Mobile Holder Industry News

• In August 2023, SCOSCHE Industries unveiled a diverse lineup of vehicle-specific direct-fit phone mounts, a move made possible through their partnership with ProClip USA. This collaboration further cements SCOSCHE's status as the leading mount brand.
   
• In July 2023, iOttie unveiled the industry's inaugural car mount designed specifically for foldable phones like Samsung galaxy z fold.
   
• In January 2022, Nite Ize introduced the Squeeze Universal Cup Holder Mount, Dash Mount, and Vent Mount, enabling hands-free mobile phone viewing in vehicles.
   

This car mobile holder market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Type

• Rotable/Flexible
• Fixed

Market, By Mounting Location

• Dashboard
• Air vents
• Windshield
• Cup holder
• Others (music player, etc.,)

Market, By Material

• Plastic
• Rubber
• Glass
• Others (Aluminum, metal, polycarbonate)

Market, By Pricing

• Low
• Medium
• High

Market, By Distribution Channel

• Online
  • E-commerce website
  • Manufacturers website
• Offline
  • Car accessories shops
  • Specialty stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa