Car Mobile Holder Market Size - By Type, Mounting Location, Pricing, Material, Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Car Mobile Holder Market Size

The global car mobile holder market was valued at USD 565.6 million in 2023 and is estimated to grow at a CAGR of over 4.3% from 2024 to 2032.
 

The growth of the demand for car mobile holders stems from stricter safety policies. The rise in the number of mobile phone users while driving has, in turn, led to a growth in the number of accidents, which has made governments and other regulatory authorities come up with stricter regulations to promote better driving practices. For example, the National Highway Traffic Safety Administration (NHTSA) reported a total of 3,308 deaths in 2022 due to distracted driving and, as a response, implemented tougher hands-free laws. Such regulations boost the demand for car mobile holders. Furthermore, rising consumer awareness regarding the consequences of distracted driving has been bridging the gap of demand for safer phone usage. The combination of support from legislation and awareness from the general public is propelling the growth of the market.

In addition to this, as more drivers start using navigation applications, the demand for car mobile holders has also grown. With the increased reliance of drivers on correctly functioning apps for directions, traffic changes, and quicker routes, there has been an intensified demand for functional and accessible car mobile holders. This allows users to position devices safely and adequately for hands-free navigation. This promotes safety and convenience while driving. Hence, the increased use of navigation technologies is propelling the market.
 

Car Mobile Holder Market Trends

• The present market is being transformed by the presence of smart features in car mobile holders. Mobile holders are equipped with Bluetooth and voice control options as vehicles incorporate more smart technologies. This enables hands-free use of navigation and communication applications, thus providing added safety and convenience.
   
• At the same time, the demand for 360-degree rotation designs is also on the rise, enabling users to place their devices at any angle. This adjustability addresses the varying needs of drivers and facilitates better usability for navigation and media use. These trends suggest a reinforcing inclination among customers for improved functionality, as well as safety for automotive accessories.
   

Car Mobile Holder Market Analysis

Compatibility issues are a major challenge in the car mobile holder industry. The variety of consumer mobile phones makes it hard for producers to design mobile holders that are compatible with every available phone. Holders designed for particular sets are often deemed unsatisfactory by consumers, whose variants do not fit as securely on newer or differently sized devices. The constant fluctuation in mobile phone sizes and features mean manufacturers have to frequently update their products. This adds to the cost of production and makes inventory management more difficult. Such compatibility issues can dampen consumer faith, leading to a drop in sales and brand loyalty in the market.
 

• Based on the type, the car mobile holder market can be segmented into rotable/flexible & fixed. The fixed type is dominating the market accounting for a revenue of 324.3 million in 2023 and is anticipated to grow at a CAGR of 4.7% during the forecasted time period. Fixed car mobile holders lead the market, offering stability and security. Fixed car mobile holders ensure reliable attachment of devices to the mount, which minimizes vibrations and prevents slip-offs during driving.
   
• Additionally, they are user-friendly as they are easy to mount and dismount, which suits the needs of convenience seekers. Furthermore, fixed holders are less expensive, which broadens their appeal. These holders have a straightforward design with fewer parts that can break down, so they last longer and have less chance of mechanical failure. This makes them more popular among consumers who want long-lasting and reliable mobile devices.

• Based on the material, the car mobile holder market can be segmented into plastic, rubber, glass and others. The rubber material holds approximately 62% of the market share in 2023 and is estimated to expand at a CAGR of around 5% during the forecasted period. Rubber holds the largest share of the market due to its high grip and flexibility. Its nature enables users to hold onto devices without causing scratches.
   
• In addition, rubber has elasticity which helps it to absorb shocks, reduces vibrations, and keeps devices stable on bumpy roads. It is also long-lasting, which makes it suitable for consumers because it is robust and has high resistance to wear and tear. Furthermore, rubber is also cheap, which allows producers to offer low-priced items appealing to a wider audience, thus spearheading its market.

• The Asia Pacific has been at the forefront of the car mobile holder industry. This region was valued at 235.9 billion USD in 2023, and it is estimated to rise at a CAGR higher than 5.2% over the years. The automotive industry in the Asia Pacific region propels the growth of the car mobile holder market. There are countries such as Japan, South Korea, and China, who have major car manufacturers who also produce accessories like mobile holders, sound systems, cleaning kits, etc.
   
• Moreover, the increase in E-commerce in the Asia Pacific region has positively impacted the market. Consumers can easily source a multitude of mobile holders from online shopping platforms, sometimes even at reasonable prices. This offers convenience to the customers as it boosts their decision-making process for purchasing. The car mobile holder industry is further stimulated as they are searching for other products.
   

North America: In Canada, everything amounted to correspondence with SACEA, which is a car holder project in the physical social sector that is focused more on the transitional population of car groups. Stricter driving regulations in Canada enhance the American automotive sector. Fewer drivers are becoming a liability on the road because the US sent the leftover money.
 

Europe: The estimated size of the United Kingdom market for car mobile holders was around 35.4% during the year 2023, and this is expected to grow around 5.2% in the forecast period. There is also an increasing number of ridesharing services drivers such as Uber and Lyft in the US, which further increases the mobile car holder market. These developments show the rise in market growth due to safety and comfort factors, which clearly show the greater US mobile car holder market expansion.
 

Asia Pacific: TechMatte, Spigen, Portronics, and Scosche industries are at the forefront of the car mobile holders in the APAC region in 2023 and were able to get 5 to 10% of this expanding market share. Price wars are very common with these products from many different brands and manufacturers of holders. Therefore, it becomes very difficult to make a considerable profit. In addition, it is easy for the competition to duplicate most of these products due to the large quantity of items available, thereby leading to a price war as a means of competition. So, the end result will be lower average prices.
 

Car Mobile Holder Market Share

In 2023, key companies like TechMatte, Spigen, Portronics and scosche industries held a combined market share of 5-10%. The car mobile holder industy is highly competitive, with many brands competing for market share, leading to low profit margins. This competition makes it hard for companies to stand out, as many products have similar features. As a result, pricing strategies become crucial, often leading to price wars to attract customers. These pricing pressures limit profitability, pushing companies to innovate or find niche products with features to stay competitive in this crowded market.
 

Car Mobile Holder Market Companies

Major players operating in the car mobile holder industry are:

• Arkon Mounts
• Aukey Official
• Belkin
• Bonafide Creation
• Brodit AB
• iOttie
• Kenu
• Mpow
• Nite Ize
• Portronics
• Scosche Industries
• Spigen
• TechMatte
• Vanmass
• WixGear
   

Car Mobile Holder Industry News

• In August 2023, SCOSCHE Industries unveiled a diverse lineup of vehicle-specific direct-fit phone mounts, a move made possible through their partnership with ProClip USA. This collaboration further cements SCOSCHE's status as the leading mount brand.
   
• In July 2023, iOttie unveiled the industry's inaugural car mount designed specifically for foldable phones like Samsung galaxy z fold.
   
• In January 2022, Nite Ize introduced the Squeeze Universal Cup Holder Mount, Dash Mount, and Vent Mount, enabling hands-free mobile phone viewing in vehicles.
   

This car mobile holder market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Type

• Rotable flexible
• Fixed

Market, By Mounting Location

• Dashboard
• Air vents
• Windshield
• Cup holder
• Others (music player, etc.,)

Market, By Pricing

• Low
• Medium
• High

Market, By Material

• Plastic
• Rubber
• Glass
• Others (Aluminum, metal, polycarbonate)

Market, By Distribution Channel

• Online
  • E-commerce website
  • Manufacturers website
• Offline
  • Car accessories shops
  • Specialty stores

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa