Car Care Products Market Analysis

Car Care Products Market Analysis

Wax and cleaning car care products market is set to cross USD 10.5 billion by 2027. The products include car shampoo, car wax, car polish, car soap, etc. Car shampoo, cleaners and compounds are widely used to remove dirt, bird droppings, road tar, tree sap, and other contaminants. Car polish helps to remove the imperfections in the clear coat that cause the paint to look dull.

Car waxes offer a layer of protection against the environment, but they also provide the deep and vivid shine that makes a car stand out. These waxes are available in cream, paste, and liquid forms and are made of synthetic or natural ingredients. Interior car care products are used to clean dashboard, carpet, upholstery, etc. These products are used to prevent rust and eliminate odor.

Exterior car cleaning products segment is likely to witness above 2.5% CAGR through 2027 as these are used for thorough cleaning of exterior body parts, polishing, full deep gloss, tire & wheel care, glass cleaning, etc. Exterior washing generally involves the use of car shampoo, clay bar, etc., to remove the dirt and loosen stubborn impurities. Exterior plastic parts including side mirrors, door sills, etc., and rubber parts require proper maintenance to protect from soiling.

Exterior cleaning includes preventing body trim care components from becoming worn, damaged, and dirty, which downgrade car’s appearance and may interfere with proper vehicle operation. Wheels and tires being the dirtiest parts of a car are susceptible to mud, dirt, ice, brake dust, etc. These wheels and tires are cleaned with a wash detergent solution, and sometimes a special cleaner is used for removing heavy deposits on wheels. Polishing and waxing car care products are used to restore a car’s appearance and prevent brake dust from adhering to the wheel’s surface.

In 2020, Do-It-Yourself (DIY) segment is poised to account for more than 70% of the car care products market share. Car care products require less guidance from auto professionals and customers are capable of using these products on their own. Unlike car wash and auto detailing service providers, these products are used on majority basis by car owners during regular cleaning of cars.

Online selling segment in car care products market is projected to expand at 3% CAGR through 2027. The segment has gained immense popularity as these channels offer convenience to consumers as a variety of products are available at a single platform and consumers are being able to shop at any time. These selling models significantly save time and money of consumers. Customers can easily compare prices and specifications of different products.
 

Asia Pacific car care products market revenue is predicted to generate around USD 3.5 billion by 2027 owing to large number of vehicle owners. The rapidly growing population, rising spending propensity of people, and changing customer demographics will contribute to the growth of the regional automotive sector. However, supportive government policies by various governments will accelerate automotive sector growth.