Car Air Purifier Market Size - By Technology Type (HEPA, Activated Carbon, Ionizers), Vehicle Type (Economy Cars, Medium-priced Cars, Luxury Cars), Distribution Channel (Store-based, Non-store based), Growth Prospects, Regional Outlook & Forecast 2023 - 2032

Car Air Purifier Market Size

Car Air Purifier Market size was valued at USD 2.2 billion in 2022 and is estimated to register a CAGR of over 16% between 2023 and 2032. The increasing car production is propelling the market growth as consumers prioritize in-vehicle air quality. With a growing awareness about health & environmental concerns, car owners seek solutions to mitigate air pollution and allergens within their vehicles.
 

According to the International Organization of Motor Vehicle Manufacturers, in 2022, the global car production rose from 57,054,295 units to 61,598,650 units between FY 2021 and FY 2022. The rising production leads to a larger customer base, driving the demand for car air purifiers as an essential accessory to enhance the overall driving experience and promote a healthier environment inside vehicles.

The increasing demand for a pleasant travel experience is driving the need for the car air purifiers. Consumers seek a comfortable & healthier in-car environment, leading to the growing interest in air purification solutions. Car air purifiers address concerns related to odors, pollutants, and allergens, enhancing the overall driving experience. As individuals prioritize well-being and comfort during travel, the car air purifier market is responding to this demand by offering products that allow for a cleaner & more enjoyable journey.
 

The high manufacturing costs of advanced air purifier technologies pose significant challenges to the market. As consumers weigh the benefits against the price, high-cost car models may struggle to gain extensive adoption, especially in price-sensitive markets. Manufacturers face the task of balancing innovations and cost-effectiveness to make the cars accessible to a broader consumer base, addressing the challenge of cost as a potential barrier to market growth.

COVID-19 Impact

The COVID-19 pandemic negatively impacted the car air purifier market due to a decline in car manufacturing and sales. The automotive industry faced disruptions in production and supply chains, resulting in a reduced demand for in-car accessories such as air purifiers. With economic uncertainties and reduced consumer spending, the market experienced a setback. During the pandemic, the decline in the overall car sales and production hindered the growth of the market, reflecting the broader challenges faced by the automotive sector.
 

Car Air Purifier Market Trends

The car air purifier industry is propelled by advancements in filtration systems. The ongoing innovations in filter technology including HEPA filters and activated carbon filters enhance the efficiency of air purifiers in removing particulate matter, allergens, and pollutants. For instance, in November 2022, Qubo, the consumer technology brand of Hero Electronix, introduced a car air purifier designed to enhance in-car air quality. The air purifier employs a three-layer filtration system to effectively eliminate PM 2.5-10, allergens, airborne bacteria, dust, exhaust fumes, and toxic pollutants, ensuring a cleaner & healthier in-car environment. These advancements address consumer demand for more effective & comprehensive air purification solutions, driving market size.
 

The car air purifier market is growing owing to the increasing concerns about allergens and pollutants. As awareness of the adverse effects of airborne allergens and pollutants on health rises, consumers seek solutions for cleaner in-car air. Car air purifiers, equipped to remove allergens and pollutants, address this demand by providing a healthier driving environment. The rising awareness about health-related issues is propelling market demand, as consumers prioritize measures to reduce the impacts of allergens and pollutants within vehicles.
 

Car Air Purifier Market Analysis

Based on technology type, the HEPA segment held over 60% of the market share in 2022, due to providing highly efficient particle filtration that effectively captures fine dust, pollen, and airborne contaminants. This makes it particularly appealing to individuals with allergies or respiratory sensitivities, addressing a rising concern. The ability of HEPA filters to remove allergens enables a healthier in-car environment, aligning with consumer preference for comprehensive air purification solutions. As awareness grows about HEPA's effectiveness in enhancing air quality, the demand for car air purifiers featuring this technology will rise over the forecast timeline.
 

Based on distribution channel, the store-based segment recorded around 78% of the car air purifier market share in 2022, propelled by the emphasis on customer experience and expert assistance. Physical stores provide a hands-on experience, allowing consumers to interact with and evaluate air purifiers before purchase, fostering confidence. In-store personnel offer expert guidance, addressing customer queries and assisting in the selection process based on specific vehicle requirements. This personalized interaction enhances customer satisfaction, making the store-based channel a preferred option for those seeking immediate assistance and tangible product experiences.
 

Asia Pacific car air purifier market accounted for 42% of the revenue share in 2022. The advancements in car air purifiers that significantly enhance cabin air purity are driving the industry growth. Such advanced car purifiers reduce odors along with inhibiting viruses, bacteria, mold, and airborne as well as surface allergens.
 

In June 2021, BlueAir launched the Cabin P1 and P2i in-car air purifiers. According to the company, these air purifiers underwent testing, demonstrating the ability to eliminate over 99% of fine particles and motor vehicle exhaust emissions. The products were subjected to tests ensuring compliance with or surpassing global standards for air purification effectiveness.
 

Car Air Purifier Market Share

The major companies operating in the car air purifier industry are:

• 3M Company
• Ansio India Private Limited
• BlueAir
• Denso Corporation
• Eureka Forbes
• Honeywell International
• Koninklijke Philips NV
• Panasonic Corporation
• Sharp Electronics Corporation

The major companies in the market are aggressively vying for revenue share through the launch of advanced car air purifiers. These innovations focus on efficient pollutant and virus removal, showcasing the industry's commitment to cutting-edge technology and meeting the evolving consumer demands for cleaner & healthier in-car environments.
 

Car Air Purifier Industry News

• In January 2023, Panasonic Automotive Systems Company of America, a leading automotive supplier, introduced the nanoe X portable in-vehicle air cleaner designed to enhance cabin air purity in North America. This car air purifier diminishes odors and inhibits viruses, bacteria, mold, and airborne as well as surface allergens, providing comprehensive protection for vehicle occupants.
   

The car air purifier market includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD billion) and shipment (million units) from 2018 to 2032, for the following segments:

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Market, By Technology Type

• HEPA
• Activated Carbon
• Ionizers
• Others

Market, By Vehicle Type

• Economy cars
• Medium-priced cars
• Luxury cars

Market, By Distribution Channel

• Store-based
• Supermarkets & hypermarkets
• Specialty stores
• Others 
• Non-store based

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia