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Captive Portal Market Trends

Report ID: GMI6401
Published Date: Aug 2023
Report Format: PDF

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Captive Portal Market Trends

As industries recognize the value of tech-driven customer engagement, the captive portal industry is set to gain significant momentum. Companies are leveraging cutting-edge technologies like AI, machine learning, and cloud computing, to introduce technologically advanced captive portals which offer personalized user experiences, efficient data collection, and real-time analytics.

For instance, in November 2022, Purple and Dallas Area Rapid Transit signed a long-term business partnership to improve customer record collection of DART and the quality of data by employing Purple's Guest WiFi solution, a branded captive portal, and gathering real-time customer insights through WiFi Analytics.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of captive portal recorded USD 830.9 million in 2022 is estimated to register 14% CAGR between 2023 and 2032, led by increasing trend of digital transformation and organizations modernizing operations worldwide.

The platform segment held 58% of the market share in 2022 and is expected to grow exponentially through 2032, owing to rising demand for personalized user experiences and data-driven decision-making.

The travel and transportation end-use segment accounted for 24% of the market share in 2022, attributed to rapid adoption to improve passenger experience.

North America held 33% of the market share in 2022, owing to the stringent cybersecurity regulations and the increasing need for seamless guest Wi-Fi experience in the region.