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Captive Portal Market Size

Report ID: GMI6401
Published Date: Aug 2023
Report Format: PDF

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Captive Portal Market Size

Captive Portal Market size was valued at USD 830.9 million in 2022 and is projected to register a CAGR of 14% between 2023 and 2032, driven by the ongoing wave of digital transformation worldwide. Captive portals have emerged as an essential tool since organizations seek to modernize their operations, enhance customer experiences, and adapt to changing consumer behaviors. By embracing these portals, businesses leverage technology to create cohesive online and offline experiences, enhancing customer engagement and loyalty.

Captive Portal Market

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For instance, in December 2022, Bharti Airtel, India's leading communications service provider, and Tech Mahindra, a top supplier of digital transformation solutions, collaborated to install the '5G for Enterprise' solution at Mahindra's Chakan manufacturing unit. Hence, as digital transformation continues to shape the business landscape.

Captive Portal Market Report Attributes
Report Attribute	Details
Base Year:	2022
Captive Portal Market Size in 2022:	USD 830.9 Million
Forecast Period:	2023 to 2032
Forecast Period 2023 to 2032 CAGR:	14%
2032 Value Projection:	USD 3.02 Billion
Historical Data for:	2018 to 2022
No. of Pages:	250
Tables, Charts & Figures:	207
Segments covered:	Offering, End use
Growth Drivers:	Growing cyber threats including data breaches and ransomware attacks Stringent regulatory compliance in various economies Evolving cyber insurance products Growing cybersecurity awareness and education Rising business continuity concerns
Pitfalls & Challenges:	Privacy & data security concerns High costs for infrastructure setup

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The captive portal market is led by the surge in digital transformation efforts, fostering demand for secure Wi-Fi access and enhanced customer engagement. Additionally, stringent data privacy regulations push businesses to adopt captive portals for compliant data collection and analytics, further propelling market growth.

However, the rising challenge of user privacy concerns may limit the market demand. As data collection becomes more prevalent, users are increasingly cautious about sharing personal information for Wi-Fi access. Striking a balance between data collection for business insights and respecting user privacy may pose a challenge for industry expansion.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of captive portal recorded USD 830.9 million in 2022 is estimated to register 14% CAGR between 2023 and 2032, led by increasing trend of digital transformation and organizations modernizing operations worldwide.

The platform segment held 58% of the market share in 2022 and is expected to grow exponentially through 2032, owing to rising demand for personalized user experiences and data-driven decision-making.

The travel and transportation end-use segment accounted for 24% of the market share in 2022, attributed to rapid adoption to improve passenger experience.

North America held 33% of the market share in 2022, owing to the stringent cybersecurity regulations and the increasing need for seamless guest Wi-Fi experience in the region.