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The global canthaxanthin industry is fragmented owing to the presence of several market players. Major companies operating in the market are DSM, BASF, Novepha Company accounting over 30% market share in the year 2023. The major companies are focusing on mergers & acquisitions, facility expansion, and strategic partnerships to expand their product offerings, customer reach, and enhance market presence. Companies are also focusing on acquisition strategy.
Geographical expansion of key players are anticipated to intensify the market competition over the forecast timeframe. An acquisition strategy enables a company to enter new markets and product lines instantaneously with a recognized brand having a good reputation and an existing client base. An acquisition can overcome market entry barriers that were previously challenging.
Major companies operating in the canthaxanthin industry include: