Canned Wine Market Size - By Product (Sparkling, Fortified, Others) By Alcoholic Content (Low Alcohol, Medium Alcohol, High Alcohol) By Distribution Channel (Supermarkets and Hypermarkets, Online, Others), Regional Outlook & Global Forecast, 2023-2032

Canned Wine Market Size

Canned Wine Market size was valued at USD 1.1 billion in 2022 and it is estimated to register a CAGR of over 13.1% between 2023 and 2032. The market offers a convenient and portable packaging option. It's easy to transport, open, and dispose of, making it a popular choice for outdoor activities like picnics, festivals, camping, and sporting events.
 

Cans are also more lightweight and less fragile than glass bottles, which further adds to their appeal. In addition, single-serving portions, which can be a more convenient option for those who want to enjoy wine without committing to a full bottle.
 

The primary challenge is the perception that canned wine may be of lower quality compared to traditional bottled wine. Overcoming this prejudice and convincing consumers that quality wine can be found in a can is an ongoing challenge for the industry. Additionally, canned wine is often associated with single-serving portions, which can limit its appeal to consumers looking for larger quantities or those who prefer to buy in bulk.
 

COVID-19 Impact

The COVID-19 pandemic had a profound and multifaceted impact on various markets, including the wine industry, which also influenced the canned wine market. The pandemic brought about both challenges and opportunities for this sector. On the downside, the closure of bars, restaurants, and in-person events resulted in a decline in on-premise wine consumption, affecting both bottled and canned wine sales. The disruption in supply chains and distribution networks, along with economic uncertainties, added further challenges.
 

However, the canned wine market also saw some positive effects. With consumers staying at home and turning to online shopping, e-commerce and direct-to-consumer sales of canned wine saw a notable uptick. The pandemic encouraged consumers to explore new ways of enjoying wine, and the convenience, portability, and smaller serving sizes of canned wine made it a more appealing choice for at-home consumption and outdoor activities, even as indoor gatherings decreased.
 

Canned Wine Market Trends

The market for canned wine was experiencing significant growth and increasing acceptance among consumers. Canned wine was being embraced as a convenient, portable, and versatile option for various occasions. In addition, canned wine offerings were diversifying beyond traditional still wines to include sparkling, rosé, red, white, and even wine cocktails. This diversification catered to a wide range of consumer preferences and occasions.
 

Canned Wine Market Analysis

Based on product, the canned wine market from sparkling wine segment held over USD 0.47 billion revenue in 2022. Sparkling wine is traditionally associated with celebrations and special occasions. While people continue to enjoy it for weddings, anniversaries, and holidays, there is a growing trend of consumers seeking reasons to celebrate even in everyday life.
 

Based on alcoholic content, the low alcohol segment accounted for more than 40% of the canned wine market share in 2022. Increasing health consciousness and a desire for a balanced lifestyle have driven consumers to seek lower-alcohol alternatives to traditional alcoholic beverages. Low-alcohol options are often perceived as healthier choices that allow individuals to enjoy a drink without the same alcohol-related health risks.
 

Based on the distribution channel, the canned wine market from liquor shop segment will gain remarkable momentum during the forecast timeline, due to growing as the consumers are actively seeking convenience and variety in their wine choices. Liquor shops recognize the growing demand for canned wine and stock their shelves to meet this demand, providing consumers with convenient and easily accessible options.
 

The North American consumers have been shifting their preferences toward more convenient and portable alcoholic beverage options. Canned wine aligns with these changing consumer habits, making it an attractive choice for on-the-go activities, such as outdoor gatherings, picnics, and camping. The region has a significant population of younger consumers, including millennials and Gen Z, who are more open to trying new and innovative alcoholic beverage formats. These generations often prioritize convenience, sustainability, and diverse taste experiences, which canned wine can offer.
 

Canned Wine Market Share

Major companies operating in the canned wine market includes:

• E & J Gallo Winery
• Union Wine Company
• Integrated Beverage Group LLC
• SANS WINE CO.
• Sula Vineyards Pvt. Ltd.
• The Family Coppola
• Constellation Brands
• Old Westminster Winery
• MANCAN Wine
• Field Recordings

Gallo is renowned for being a family-owned and operated winery. The Gallo family has maintained an active role in the company's leadership and management throughout its history. The winery boasts an extensive and diverse portfolio of wine brands, covering various varietals, styles, and price points. Gallo's product range includes both popular, everyday wines and premium, high-end labels. Some of their well-known brands include Barefoot Cellars, Apothic, Dark Horse, and Gallo Family Vineyards, among others.
 

Canned Wine Industry News

In May 2023, E. & J. Gallo’s Luxury Wine Group announced acquisition Rombauer Vineyards The acquisition includes the Rombauer Vineyards brand, three winery and production facilities, two tasting rooms with breathtaking vineyard views, along with over 700 acres of sustainably farmed vineyards in Carneros, Atlas Peak, St. Helena, Calistoga, Sonoma  Valley, and the Sierra Foothills.

This canned wine market research report includes in-depth coverage of the industry with estimates & forecast in terms of transactional value (USD Billion) and transactional volume (Kilo Tonnes) from 2018 to 2032, for the following segments:

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Market, By Product

• Sparkling
• Fortified
•  Others

Market, By Alcoholic Content

•  Low Alcohol
•  Medium Alcohol
•  High Alcohol

Market By Distribution Channel

•  On Trade
•  Liquid store
•  Online

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Australia
  • Malaysia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Egypt