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Consumers are increasingly seeking healthier food options, and canned tuna is perceived as a nutritious protein source rich in omega-3 fatty acids, vitamins, and minerals. As health-consciousness rises, canned tuna's nutritional benefits continue to attract consumers. Sustainability has become a significant focus in the canned tuna industry. Consumers are looking for products sourced from responsible and sustainable fisheries. Tuna brands are increasingly obtaining certifications, such as Marine Stewardship Council (MSC) or Earth Island Institute's Dolphin-Safe certification, to showcase their commitment to sustainable fishing practices.