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Key trends are shaping the canned tuna industry. A notable shift is towards sustainably sourced products, spurred by heightened environmental awareness among consumers. In response, brands are increasingly securing eco-friendly certifications, such as MSC (Marine Stewardship Council). According to the National Oceanic and Atmospheric Administration (NOAA), the U.S. saw a 15% increase in sustainably sourced seafood in 2023.
Furthermore, health-conscious consumers are driving demand for low-sodium, organic, and flavored tuna variants. The Centers for Disease Control and Prevention (CDC) reported a 10% rise in organic food consumption in 2023. Convenience is paramount, with ready-to-eat formats gaining traction amidst busy lifestyles.
The U.S. Census Bureau noted a 20% increase in online retail sales in 2023, highlighting the shift towards online retail and direct-to-consumer sales as favored distribution channels. Meanwhile, urbanization and rising disposable incomes are propelling increased consumption in emerging markets, especially in the Asia-Pacific and Latin America regions. The World Bank reported a 5% increase in urbanization rates in these regions in 2023, further driving market growth.