Canned Tuna Market Analysis

Canned Tuna Market Analysis

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The canned tuna market from skipjack tuna segment dominated around USD 17.9 billion revenue in 2023, due to its abundant availability and relatively lower cost compared to other tuna species. Yellowfin tuna is considered a premium tuna species due to its rich flavor and tender texture, making it popular among consumers seeking higher-quality canned tuna.
 

Canned in water segment accounted for over 38% of the canned tuna market share in 2023. Canned tuna in water is perceived as a healthier option compared to tuna in oil because it contains fewer calories and fat. Health-conscious consumers often choose water-packed tuna as part of a balanced diet.

The canned tuna market from retail consumption segment is set to expand at 3.9% CAGR through 2032. Canned tuna offers consumers a convenient and ready-to-eat protein source, making it popular for use in home-cooked meals, sandwiches, salads, and other recipes. Canned tuna's long shelf life allows consumers to stock up on pantry essentials, especially during times of uncertainty or emergencies.
 

The supermarkets segment will gain remarkable momentum during the forecast timeline. Supermarkets and hypermarkets offer a wide variety of canned tuna products under one roof, making it convenient for consumers to find their preferred brands and types. These large retail stores allow consumers to purchase canned tuna in bulk, which is advantageous for stocking up on pantry essentials.
 

North America canned tuna market size crossed over USD 7.22 billion in 2023. Health-conscious consumers in North America value canned tuna as a nutritious protein source rich in omega-3 fatty acids, vitamins, and minerals. The increasing focus on healthy eating habits drives the demand for canned tuna as part of a balanced diet.