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The canned salmon industry is evolving with several key trends. There is a growing preference for sustainably sourced products, driven by increasing environmental awareness and certifications like MSC. Health-conscious consumers are favoring canned salmon for its high omega-3 fatty acids, protein content, and convenience. Innovations in packaging and product varieties, such as organic and flavored options, are expanding consumer choices.
E-commerce is playing a pivotal role in market growth, offering convenient access to a broader audience. Despite competition from fresh and frozen alternatives, canned salmon continues to appeal due to its longer shelf life and ease of preparation, driving market resilience and adaptation.