Cannabis Vaporizer Market

Cannabis Vaporizer Market Size

The global cannabis vaporizer market size was valued at USD 5 billion in 2023 and is estimated to grow at a CAGR of over 14.3% from 2024 to 2032.  The growing acceptance of cannabis for medical and recreational use across the globe is considerably driving the growth of the market.  This development has resulted in deals between vaporizer manufacturers and medical cannabis firms which has increased the market growth.

In addition, the advancement of technology has enabled the production of more modernized vaporizers which improve user experience and satisfaction. These devices are designed with features like temperature settings, longer battery life, and sleek designs, improving user friendliness and safety. The adoption of vaporizers is further accelerated by the younger generation who are more tech-savvy and seek out new products. According to a survey by Statista, 48% of cannabis users in the United States aged 18-29 prefer vaporizers over other consumption methods, highlighting the younger, tech-savvy generation's role in driving the rapid adoption of these devices.

Concerns surrounding the public health issue of vaping, including injuries and other illnesses, are a concern to the cannabis vaporizer industry. Equity worries regarding the safety of vaping can restrict the sales of vaporizers as consumers may not be willing to buy the product. Although cannabis is illegal in several countries, there is no uniform regulation or policies pertaining to the manufacture and distribution of vaporizers which results in haphazard quality and safety measures making it hard for consumers to determine what is safe to use. This absence of regulation makes room for fakery and cheap quality goods that can injure consumers as well as damage the brand image of other companies that are trustworthy.

Cannabis Vaporizer Market Trends

• With time, vape brands make a point to come up with new product innovations. One of the most liked features yet to be added is the digital screens, which enable control and visibility to vapers. These screens enhance the entire vaping experience since vital tweaks can be made with the press of a button, making it easy for both novice and experienced vapers.
  
• Reports from the Centers for Disease Control and Prevention (CDC) state that, as of 2023, nearly 4.5% of adults in the US acknowledged using vaporizers, with the highest rates of use being 14.1% amongst the age group of 18 to 24 years. Moreover, the 2022 National Youth Tobacco Survey (NYTS) by CDC and FDA found that 9.4 of middle and high school students were current vaporizer users, which translates to nearly 2.55 million young users.
  
• Apart from digital features, vape brands intend to incorporate greater user protection as well as device sturdiness. This promise will be visible with the use of modern safeguarding systems such as automatic shut-off devices, which make a device safer. Moreover, vaporizers are being built with better materials to exfoliative corrosion, impacts, and accidents to improve the quality.
  
• The FDA also introduced new regulations for the safety and quality control of vaping devices, especially focusing on the premade tobacco application (PMTAs) devices which are meant to assess product safety before entering the market. These efforts complement the anticipated growth of the global vaporizer market that is driven by the increasing enforcement of policies for consumer protection. From the U.S. National Institutes of Health (NIH), further investigation regarding the effects of vaping on one's health is still ongoing which will sharpen policies and innovations to lessen the harm.
  

Cannabis Vaporizer Market Analysis

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Based on type, the market can be segmented into tabletop and portable. The portable cannabis vaporizer segment held a dominant market share of over USD 4 billion in 2023 and is anticipated to grow at a CAGR of 14.4%.

• Users of portable vaporizers can enjoy enhanced features such as improved temperature control that allows them to set the heat according to strain of cannabis used and their individual preferences. This improves the experience for the user.
  
• Aside from this, these vaporizers can be purchased in different types, some more sophisticated and customizable while others are simple, slim and compact to fit the user’s need and preference.
  

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Based on ingredients, the cannabis vaporizer market is categorized into dry herb vaporizers, oil, and hybrid. The dry herb vaporizers segment led the global market, attaining a share of 41%, in 2023 and is anticipated to grow over the forecast timeframe.

• Vaporizing dry herbs is a revolutionary approach toward smoking. The herb is not burnt, rather it is heated to a temperature that releases the desired active components in vapor form. Unlike smoking, which inflicts various toxins and carcinogens in the body, this method maintains the prominent aroma and taste of the herb, and is far more healthier.
  
• Medical marijuana patients will particularly find this feature useful, as setting at a specific temperature allows them to activate certain compounds to achieve the desired treatment. Additionally, vape pens get rid of the mess caused by traditional smoking techniques since the herbs are not set ablaze and turned into ash.
  

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North America dominated the cannabis vaporizer market with over 34% market share in 2023.

• The North America market is experiencing rapid growth due to the increasing legalization of cannabis for both medical & recreational purposes in various states across the region.
  
• As per the National Youth Tobacco Survey, among middle & high school students, 2.8 million (10%) reported current use of a tobacco product in 2023. Additionally, 2.13 million (7.7%) students reported current vape use in 2023. Disposable products were the most used vape device type among youth.
  
• As per the National Youth Tobacco Survey 2023, among students who currently used vape, the most reported brands were Elf Bar (56.7%), Esco Bars (21.6%), Vuse (20.7%), JUUL (16.5%), and Mr. Fog (13.6%).
  
• As more states legalize cannabis, the demand for vaporizers is expected to continue to rise, making it a lucrative market for manufacturers and retailers in the North America region.
  
• The most recent estimate shows that in 2023, the cannabis vaporizer market revenue of the U.S. was around USD 1.2 billion, with estimates that this number will reach USD 4.3 billion by 2032. The increasing number of states legalizing cannabis for medical and recreational use has created a surge in demand for cannabis-related products, including vaporizers. As of 2025, 23 states have legalized recreational use, and 37 have legalized medical cannabis, providing a strong consumer base for cannabis vaporizers.
  
• The market size is estimated at USD 200 million for Germany. As in many other European markets, Germans are shifting away from sugary soft drinks in favor of healthier alternatives, including flavored waters. Bottled water brands are responding to this shift by offering flavored and enhanced waters that provide variety while still being a healthier option compared to soda. These flavored waters are often infused with natural fruits, herbs, and spices, providing a refreshing alternative to plain water.
  
• Within the Asia Pacific region, China’s market ranked number one with estimated revenue of USD 7.1 billion in 2023 and in all probability, this will drastically increase to USD 22.4 billion by 2032. As disposable incomes rise, there is a growing demand for premium bottled water products in China. This includes mineral water, alkaline water, spring water, and electrolyte-infused water, which are marketed as providing additional health benefits. Consumers are willing to pay a premium for water products that claim to offer superior hydration or added health benefits, particularly in urban centers where the middle and upper classes have a growing appetite for premium goods.
  

Cannabis Vaporizer Market Share

• The top 7 companies in the home improvement market include Apollo AirVape, Arizer, AVEO, Boundless Technology, DaVinci Vaporizer, DRD, DynaVap and they collectively held a share of 11% in the market.
  
• Apollo AirVape is a leading brand in the cannabis vaporizer space owing to its technologically advanced sleek and portable devices. The brand focuses on the premium vaporizer category and fulfills the needs of consumers looking for an effective and high quality vaporization experiences. Apollo’s AirVape X and AirVape XS models are very popular because of their compact design, fast heating, and superior temperature control which further makes them popular among both recreational and medical cannabis users. Despite Apollo AirVape’s market share being lower than industry leaders, their customer-centric innovations enabled them to build brand loyalty in the highly competitive marketplace.
  
• Arizer makes some of the highest quality cannabis vaporizers on the market as they have a reputation for making high performance and durable devices. The company has captured the reputation of making vaporizers that produce high-quality vapor consistently. Arizer’s product range which includes devices like Arizer Solo II, ArGo, and the Extreme Q is widely appreciated because it performs exceptionally well and is very easy to use. Arizer is known as a well-respected brand for vaporizers where cannabis consumers tend to spend more money. As the market for premium desktop and portable vaporizers grows, Arizer continues to enjoy a significant portion of the market due to their focus on quality and innovation.
  
• AVEO is a more recent competitor in the market. While it is still seeking to establish itself in comparison to Arizer or Apollo, AVEO has been swiftly scaling its market share because of its pricing policy and intuitive designs. Like other features of the AVEO, we expect the new product line to be consumer-friendly and easy to use, making it great for both new and experienced cannabis users. As AVEO expands its innovative efforts and adds new products, the company is likely to capture a large share of the market, especially from people who prefer low-cost, convenient portable vaporizers.
  

Cannabis Vaporizer Market Companies

Major players operating in the market include:

• Apollo AirVape
• Arizer
• AVEO
• Boundless Technology
• DaVinci Vaporizer
• DRD
• DynaVap
• Elf Bar
• Grenco Science
• Juul Labs
• KandyPens
• O.pen-Slang Worldwide
• PAX Labs
• Smoke Cartel
• STORZ & BICKEL
  

Key participants such as Apollo AirVape, Arizer, AVEO, Boundless Technology, DaVinci Vaporizer, DRD, DynaVap, command a global share of around 10%-15%. The Water Bottle industry is fairly competitive due to the involvement of both local and international businesses.

This sector is also witnessing increased market share due to consistent advancements in products, formation of new alliances, and increased distribution. In addition to partnerships, the major players providing these services are also opting for acquisition and mergers to provide enhanced services either as a single entity or as an additional service to their existing product offerings.

Cannabis Vaporizer Industry News

• In January 2024, SLANG Worldwide, a leading global cannabis consumer packaged goods company, launched its industry-leading vape brand, O.pen, in Arizona through a strategic partnership with Trulieve Cannabis Corp., one of the leading & top-performing cannabis companies based in the U.S. Through SLANG's longstanding strategic alliance with Trulieve, the companies partnered to bring O.pen products into Maryland, Florida, and West Virginia with arrival in Pennsylvania expected soon.
  
• In December 2023, AVEO launched a biodegradable cannabis vape pen. With URTHC and its bio-compostable components, AVEO focuses on sustainability, providing a responsible choice for conscious consumers.
  
• In July 2023, PAX launched My PAX, a new program offering unique and creative customization capabilities in its cannabis vaporizers to consumers across the U.S.
  

The cannabis vaporizer market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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Market, By Type, 2018 – 2032

• Tabletop
• Portable

Market, By Ingredient, 2018 – 2032

• Dry herb vaporizers
• Oil
• Hybrid

Market, By Heating Method, 2018 – 2032

• Conduction
• Convection
• Induction

Market, By Power Source, 2018 – 2032

• Battery
• Without battery

Market, By Usage, 2018 – 2032

• Medical purpose
• Recreational purpose

Market, By Price, 2018 – 2032

• Low
• Medium
• High

Market, By Distribution Channel, 2018 – 2032

• Online
  • Company websites
  • E-commerce
• Offline
  • Dispensaries
  • Specialty store
  • Others (convenience stores, gas stations)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA