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Some key trends in the industry include a growing focus on personalized medicine in supportive care, the development of targeted therapies for specific side effects of cancer treatment, the integration of digital health technologies, including mobile apps and telemedicine platforms, into supportive care programs. Additionally, there is a growing emphasis on managing long-term treatment-related effects, an increasing use of combination therapies that include supportive care drugs alongside cancer treatments, and the development of biologic agents, such as monoclonal antibodies, to target specific pathways involved in treatment-related symptoms. These trends reflect efforts to enhance the overall quality of life for cancer patients by efficiently managing treatment-related symptoms and providing the most effective and comprehensive supportive care.