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Canada Bread Company, a major company in the Canada frozen bakery industry, has implemented several growth strategies to solidify its position. Firstly, the company has focused on product innovation, introducing new and unique frozen bakery items tailored to evolving consumer tastes. Secondly, they have expanded their distribution network, ensuring their products are readily available in urban and rural areas.
Collaborations with HORECA establishments have allowed them to tap into the restaurant and catering sectors. Furthermore, the company has emphasized sustainability, meeting the growing demand for eco-conscious products. These strategies collectively enable Canada Bread Company to thrive in a competitive and dynamic market. Other prominent industry players include: