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The bulldozer rental industry is witnessing significant technological advancements to improve overall equipment efficiency and performance. Different technologies, such as telematics, GPS, precision technology, and electrification models, are used to enhance equipment efficiency and the customer experience. The incorporation of cutting-edge technologies enables online booking platforms, predictive maintenance, and data-driven insights for customers. Many companies are also introducing subscription-based models to offer access to diverse equipment, attracting new customer segments.