Built-in Kitchen Appliance Market Analysis

Built-in Kitchen Appliance Market Analysis

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Based on product type, the market is divided into Built-in Ovens & Microwaves, Built-in Refrigerator, Built-in Hob, Built-in Hoods, and others such as built in dishwasher. Built-in ovens and microwaves hold the largest share of the market.
 

Based on end use, the market is categorized into commercial and residential. The residential segment commanded the largest share of the market, holding 82.4% of the total revenue. This dominance can be attributed to increased spending power in households, which drives demand for premium and high-end appliances. Additionally, rapid urbanization has led to smaller living spaces which has increased the demand for compact and built in appliances for modern homes. Also, consumers are becoming increasingly aware of the benefits of energy-efficient appliances, further propelling the demand for built-in options in the residential segment.
 

Based on distribution channel, the built-in kitchen appliance market is divided into offline distribution channels and online distribution channels. The offline distribution channel has accounted for the largest market share above 80% in terms of value that contributing around USD 15 billion in 2023. This is due to the customers’ preference for physical shopping experiences, product reliability, and the ability to touch and feel products. The specialty stores handled by the sales representatives have better product knowledge and provide superior customer service, which helps to create a loyal customer base. Therefore, manufacturers of built-in kitchen appliances are increasingly relying on exclusive stores as an important distribution channel to reach their target consumers and grow their market share.
 

The North American market dominated the built-in kitchen appliance market with a share margin of 37% in terms of value in 2023, primarily fueled by a heightened demand for contemporary and efficient kitchen solutions. North American consumers are displaying a growing awareness of the importance of convenience, functionality, and aesthetic appeal in their kitchen spaces, this is due to the widespread adoption of built-in appliances like ovens, cooktops, refrigerators, and dishwashers, known for their sleek design and seamless integration into modern kitchen layouts.

Furthermore, the Asia Pacific region is anticipated to grow at the fastest rate. This growth is attributed to the escalating popularity of built-in kitchen appliances, the increasing purchasing power of consumers, and the growing population of working women in the region.