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Based on source, the conventional segment dominated around USD 430 million revenue in 2022. Conventional buckwheat products are more widely available and often less expensive than organic alternatives. Many consumers are price-conscious and opt for conventional products because they are more affordable.
Based on form, the groat segment accounted for 39.6% of the buckwheat market share in 2022. Buckwheat groats are highly nutritious. They are rich in protein, dietary fiber, vitamins (particularly B vitamins), and minerals (such as magnesium and manganese). This nutritional profile has drawn the attention of health-conscious consumers who seek foods with beneficial health properties.
Based on application, food and beverage segment held over 64.5% of the buckwheat market share in 2022. Buckwheat is versatile and can be used in a variety of culinary applications. It can be found in products like buckwheat flour, noodles (soba noodles), pancakes, cereals, and more. The culinary diversity of buckwheat makes it appealing to both consumers and food manufacturers.
The Asia Pacific buckwheat market size reached USD 290 million in the year 2022. Buckwheat is highly valued for its nutritional benefits in the Asia-Pacific region. It is rich in protein, dietary fiber, vitamins, and minerals, making it a valuable dietary component, especially in areas where plant-based diets are common.