Brown Rice Market Size - Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2024 – 2032

Brown Rice Market Size

Brown Rice Market size is projected to experience substantial growth from 2024 to 2032, on account of increasing consumption by the rapidly expanding diabetic and obese population worldwide.
 

With the rise in sedentary lifestyles and unhealthy eating habits, the number of people suffering from diabetes and obesity has increased exponentially in recent years. Global research by the World Obesity Atlas from 2023 estimated that more than half of the world's population will be overweight or obese over the next 12 years. In this scenario, brown rice has emerged as a popular dietary choice for people looking for healthier food options. The growing demand for brown rice due to the presence of bran to offer high fiber content, minerals, vitamins, and antioxidants will add the product appeal.
 

Furthermore, the increasing number of fitness-conscious consumers is driving the emergence of healthy as well as nutrition-rich diets in the food sector. Brown rice, considering its high content of fiber, phosphorous, vitamins, selenium, and magnesium, has grown largely popular over white grain. The increasing awareness about the benefits of consuming brown rice to limit the damage to cells and the risk of premature aging as it acts as a rich source of antioxidants, phenols, and flavonoids will drive the industry expansion. However, the brown rice market growth may be slowed down to some extent owing to the rising competition from alternative grains, potential price fluctuations, and challenges in storage and transportation, further impacting the product availability and affordability for consumers.
 

Brown Rice Market Trends

The shift towards plant-based lifestyles, driven by ethical and environmental considerations is propelling the demand for brown rice as a sustainable and health-conscious choice. According to a recent World Atlas survey, India ranks first, with 38% of its people identifying as vegetarians.
 

With health-conscious consumers increasingly adopting plant-based diets, brown rice is gaining significant popularity as a staple due to its nutrient-rich profile. To that end, food producers are introducing new brown rice products, including ready-to-eat meals, snack bars, and breakfast cereals, to cater to the increasing consumer demand, further contributing to the market expansion. For instance, in October 2023, Leon, a restaurant brand, expanded its ready meal offering by introducing a new line of microwavable rice boxes with wholemeal brown Basmati rice.
 

Brown Rice Market Analysis 

Based on type, the demand for basmati brown rice will expand exponentially through 2032, ascribing to the increasing intake mainly in the Asian countries. Besides being rich in fiber, delicious and healthy, this brown rice is linked to lower risks of heart diseases. The whole grains present in the rice help in reducing blood cholesterol levels and the risks of high blood pressure. Growing extensive application scope due to long grains will further provide a boost to the product uptake.
 

The brown rice market from the super stores distribution channel segment will account significantly revenue share by 2032, impelled by  n ease of product availability. The surging local demand is accelerating the growing focus of major players, including Walmart and Fairway on increasing the number of stores for purchasing brown rice. Increasing preference mainly among the urban and semi-urban population, the emergence of various new brands, innovations in packaging along with the growing popularity and availability of ready-to-cook products at superstores will also augment the industry demand.
 

North America brown rice market is set to exhibit robust growth by 2032, due to the increasing levels of health consciousness among consumers in American countries. The rapidly expanding obese population and the rising income levels in the region will also influence the market growth. According to recent statistics from the U.S. CDC, 35% of individuals in 22 American states were reported to be obese in 2022. This is spurring a growing number of individuals to adopt vegetarian and vegan lifestyles, further surging the market demand in North America as a staple in diverse cuisines to render nutritional benefits.
 

Brown Rice Market Share

Key brown rice industry players are placing continuous efforts in sustainable sourcing, product innovations, and market expansion for meeting the evolving consumer demands and fostering industry resilience. To illustrate, Sun Food has emerged as a prominent market player due to its commitment to sustainable sourcing, and quality products.
 

Well-known participants operating across the brown rice industry include:

• T.K. Mills
• Asia Golden
• Shiva Shellac & Chemicals
• Amira Nature Foods
• Daawat
• Ebro Foods
• Chandrika Group
• Riviana Foods
• Sun Food
• Agistin Biotech

Brown Rice Industry News

• In April 2022, Riviana Foods unveiled Success Rice packaging, a new look for its brand's hero products, including Brown Rice, Quinoa, and Basmati Rice among others.
   
• In September 2023, LT Foods, a prominent Indian-origin global FMCG company in the consumer food industry, expanded its Super Food portfolio by introducing 'Daawat Quick Cooking Red Rice' for health-conscious individuals.

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