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The rising collaborative efforts by companies with restaurants for creating signature broth products, including soups, sauces, and ready-to-eat meals will open new opportunities for the market growth. For instance, in October 2022, Japan Rice and Rice Industry Export Promotion Association (JRE) partnered with Soup Restaurant to launch its JRE Set with two new rice-based offerings. The increasing emphasis by restaurants on culinary expertise and innovative recipes to elevate the quality as well as flavor profile of broth products will also enhance the industry development.