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The bronchoscopy industry is consolidated, with key players such as Boston Scientific, and few others dominating the market. These companies focus on ongoing product innovation, geographical expansion, and partnerships to secure substantial market share. For instance, in August 2021, Boston Scientific Corporation received the U.S. FDA approval for its single-use bronchoscope EXALT MODEL B. designed to be used in bedside procedures within the operating room (OR) and intensive care unit (ICU). Therefore, introduction of such products helps the company in strengthening its product portfolio coupled with sustaining its market position.