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The continuous innovations in craft brewing along with the burgeoning demand for enzymes to create unique as well as distinctive beer styles will prove favorable for the industry growth. For instance, in June 2023, the Brewers Association partnered with Heathwick Ltd., a global beverage importer, for an exclusive new promotion to launch a range of high quality and authentic independent American craft beers for celebrating Independent American breweries. The rising experimentation with ingredients and brewing techniques by craft breweries to enhance flavors, aromas, and mouthfeel will also anchor the product demand.