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Rising awareness related to breast cancer, its diagnosis as well as treatment alternatives owing to numerous awareness campaigns will stimulate the market expansion in the forthcoming years. Moreover, growing knowledge regarding the availability of technologically advanced diagnostic equipment in developed countries as well as developing nations will boost the market development.
For instance, in Australia, the National Breast Cancer Foundation, Inc. recognizes October as breast cancer awareness month, annually. The primary aim of the annual campaign is to improve the overall knowledge regarding early detection and prevention of breast cancer among women. Similarly, the European Commission’s Initiatives for Breast Cancer focuses upon contributing to improve overall health and to reduce health disparities throughout Europe by safeguarding the quality of breast cancer services.
Likewise, increasing evidence-based recommendations for breast cancer services in Europe, voluntary European quality assessment scheme for breast cancer services based on the EU legislative framework on accreditation initiatives and government funding will encourage breast cancer screening at a large scale.