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Bran Market Trends

Report ID: GMI6894
Published Date: Oct 2023
Report Format: PDF

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Bran Market Trends

One of the most prominent trends is the increasing consumer preference for healthy and natural food products. As awareness of the health benefits of dietary fiber grows, bran, which is rich in fiber, has become a sought-after ingredient in various food items. Manufacturers are responding by incorporating bran into a wide range of products, from breakfast cereals to snacks, to meet this demand.

The market is also witnessing innovation in product development. Manufacturers are continuously working on enhancing the taste and texture of bran-based products to make them more appealing to a broader consumer base. This includes efforts to mitigate the strong flavor and coarse texture traditionally associated with bran.

Authors: Kunal Ahuja, Himanshu Kabra

Frequently Asked Questions (FAQ) :

The market size of bran reached USD 65.91 billion in 2022 and is set to surpass USD 144.02 billion by 2032, owing to high fibre content and rich nutrient profile of the product.

Food products held a dominant market share of around 45% in 2022, backed by the consumers shifting preference for healthier dietary options, with bran's high fiber content and nutritional benefits.

Asia Pacific market was valued at USD 28.17 million in 2022, as APAC has a large and diverse population with a significant portion of it relying on grains like rice and wheat as dietary staples.

Riceland Foods, Inc., GoodMills Company GmbH, Ardent Mills, Wilmar International Limited, Grain Millers, Inc., Archer Daniel Midland Company, Hindustan Animal Feeds, Siemer Milling Company, Didion Inc., Grain Processing Corporation, and Vaighai Agro Products Limited.