Bran Market Size - By Source (Wheat, Rice, Corn, Barley), Application (Food Products, Animal Feed, Health & Wellness Products), Distribution Channel (B2B, B2C), Growth Prospects, Regional Outlook & Global Forecast, 2023 – 2032

Bran Market Size

Bran Market size was valued at USD 65.91 billion in 2022 and is estimated to observe 8.1% CAGR from 2023 to 2032. A key part of the food and agriculture sector that contributes to the world economy is the market. Bran is a useful byproduct of grain processing and is the outer layer of cereal grains like wheat, rice, and oats. Its high fibre content and rich nutrient make it a valuable ingredient in a variety of culinary products and animal feeds.
 

As the global population continues to grow, so does the demand for meat and dairy products. This drives the need for livestock and poultry farming, where bran is used as an essential component of animal feed to enhance their nutrition and overall health.
 

There is a growing global awareness of the health benefits associated with dietary fiber, which is abundant in bran. More consumers are looking for foods high in fibre to promote digestive health, lower cholesterol, and control blood sugar. The demand for bran-based products, which include cereals and snacks, is being fueled by this increased health consciousness, which is significantly boosting bran market growth.
 

The prevalence of lifestyle-related disorders such as obesity, diabetes, and heart disease is increasing. As a result, consumers are taking the initiative to develop healthier eating habits, and bran, with its ability to address these health concerns, is becoming a popular ingredient in a variety of food products.

COVID-19 Impact

The disruption of supply chains and logistics, as well as labor shortages in the agriculture and food processing sectors, hindered the production and distribution of bran. Fluctuating grain prices, influenced by pandemic-related uncertainties, also affected the cost structure of bran-based products.
 

On the consumer side, changing dietary habits emerged as individuals began cooking more at home and seeking comfort foods, which were not always aligned with the health-focused attributes of bran. This shift in consumer preferences posed a challenge for the market, particularly for products marketed as healthy or functional foods. The closure of restaurants, schools, and foodservice establishments impacted the demand for bran in commercial food production, leading to decreased sales in some segments of the market.
 

Bran Market Trends

One of the most prominent trends is the increasing consumer preference for healthy and natural food products. As awareness of the health benefits of dietary fiber grows, bran, which is rich in fiber, has become a sought-after ingredient in various food items. Manufacturers are responding by incorporating bran into a wide range of products, from breakfast cereals to snacks, to meet this demand.
 

The market is also witnessing innovation in product development. Manufacturers are continuously working on enhancing the taste and texture of bran-based products to make them more appealing to a broader consumer base. This includes efforts to mitigate the strong flavor and coarse texture traditionally associated with bran.
 

Bran Market Analysis

Based on source, the wheat segment dominated around USD 29.17 billion revenue in 2022, due to the widespread consumption of wheat-based products globally, such as bread and cereal. Its high fiber content and nutritional benefits make it a popular choice among consumers seeking healthier dietary options. As a result, wheat bran consistently captures a significant portion of the market. Rice bran follows closely in market share, especially in regions where rice is a dietary staple, like Asia. It is valued for its versatility and is utilized in various food products, cooking oils, and animal feed.
 

Based on application, the food products segment accounted for 45% of the bran market share in 2022. Consumers are increasingly seeking healthier dietary options, and bran's high fiber content and nutritional benefits make it a popular ingredient in these products. The demand for bran-infused food products continues to grow, reflecting shifting consumer preferences. Animal feed constitutes another substantial segment, driven by the ever-expanding livestock and poultry industry. Bran is a valuable component in animal feed formulations, contributing to improved nutrition and overall health in livestock.
 

Based on distribution channel, the B2B transactions account for a significant portion of the bran industry share. In this channel, bran is primarily supplied to food manufacturers, bakeries, livestock farms, and other businesses involved in food production and animal feed. The B2B segment thrives due to the substantial demand for bran as an ingredient in various food products and animal feed formulations. Bran is often purchased in bulk quantities by these businesses to meet their production needs.
 

Asia Pacific bran market size held over USD 28.17 million in 2022. APAC has a large and diverse population with a significant portion of it relying on grains like rice and wheat as dietary staples. Rice bran, in particular, is widely used in Asian cuisine, contributing significantly to the market share. The popularity of rice-based dishes and products drives demand for rice bran both within the region and for export. The burgeoning middle class in many APAC countries has led to increased consumer spending on health-conscious food products. As consumers become more health-aware, they are turning to bran-based items as they recognize the benefits of dietary fiber and improved nutrition.
 

Bran Market Share

Some of the major companies operating in the bran industry are:

• Riceland Foods, Inc.
• GoodMills Company GmbH
• Ardent Mills
• Wilmar International Limited
• Grain Millers, Inc.
• Archer Daniel Midland Company
• Hindustan Animal Feeds
• Siemer Milling Company
• Didion Inc.
• Grain Processing Corporation
• Vaighai Agro Products Limited
• Star of West Milling Company
• Bob’s Red Mill
• Sunshade Animal Feeds Private Limited
• Holland & Barrett

These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
 

Archer Daniels Midland Company (ADM) is in the agricultural processing industry. ADM is one of the largest bran producers in the world, and it offers a wide range of bran products, including wheat bran, oat bran, and rice bran. ADM sells its bran products to a variety of customers, including food manufacturers, livestock producers, and pet food manufacturers. ADM has operations in over 200 countries, which gives it access to a wide range of raw materials and markets.
 

Bran Industry News

GoodMills Innovation introduced High-MAC wheat bran, a finely ground and stabilized innovative wheat component that undergoes ultra-fine processing for optimal digestion by gut bacteria. This launch comes after the company's substantial investment of nearly USD 10.4 million in expanding its manufacturing facility to support future developments in the field of intestinal well-being. Moreover, this product facilitates natural sugar reduction, aligning with the current interest in this trend and the growing focus on gut health.
 

The bran market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

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Market, By Source

• Wheat
• Rice
• Corn
• Barley
• Other

Market, By Application

• Food Products
• Animal Feed
• Health & Wellness Products
• Other

Market, By Distribution Channel

• B2B
• B2C

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt