Brain Health Supplements Market Analysis

Brain Health Supplements Market Analysis

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Based on type, the market is classified into natural molecules, herbal extract, and vitamins & minerals. The herbal extract type segment dominated the market with revenue of USD 4 billion in 2023.
 

• The growing inclination towards herbal nutraceutical products in developing countries such as China and India is expected to have a favorable influence on the market demand for brain health supplements. As per the report published by the World Health Organization in 2022, approximately 80% of the global population uses traditional medicine for their primary health needs. Therefore, as people become more educated pertaining to the potential therapeutic properties of these herbal extracts, demand for products containing these ingredients is expected to rise.
   

Based on supplement form, the brain health supplements market is classified into tablets, capsules, and others supplement forms. The capsules segment held highest market share of 44.4% in 2023.
 

• Capsules offer convenience and portability, making them a popular choice for consumers seeking on-the-go solutions for brain health support. Also, capsule form allows easy consumption, making them suitable for individuals needing multiple supplements.
   
• Further, capsules adeptly encapsulate various ingredients, such as herbal extracts and oils, while maintaining their quality intact. Their ability to encapsulate both dry and liquid components makes capsules versatile and suitable for a wide range of supplements.
   

Based on age group, the brain health supplements market is classified into pediatric, adult, and geriatric. The geriatric segment is expected to hold the highest revenue throughout the forecast period.
 

• The rising incidence of mental health diseases and conditions such as Alzheimer's and Parkinson's requiring health supplements is a significant driver of market growth.
   
• The supplements often contain ingredients such as omega-3 fatty acids, antioxidants, and vitamins B6, B9, and B12, which have been associated with cognitive support. Therefore, growing emphasis on brain health supplements aimed at preventing or slowing down cognitive decline in the geriatric population is expected to accelerate the segmental growth.
   

Based on medication type, the brain health supplements market is classified into prescription and over-the-counter (OTC). The over-the-counter segment held highest share of 53.3% in 2023.
 

• The aging population is driving demand for OTC brain health supplements as older adults seek to maintain cognitive function and support healthy aging. Supplements targeting age-related cognitive decline and neurodegenerative diseases are gaining traction.
   
• Further, OTC brain health supplements are being integrated into digital health and wellness platforms, including mobile apps and online platforms, to provide personalized recommendations, tracking, and education to consumers. Therefore, such advancements are projected to accelerate the market development.
   

Based on application, the brain health supplements market is classified into memory enhancement, attention & focus, depression & mood, sleep & recovery, anti-aging & longevity, stress & anxiety. The stress & anxiety segment held the highest CAGR of 9.4% up to 2032.
 

• The changing lifestyle, along with a rigorous work schedule has resulted in an increase in the incidence of mental fatigue-related illnesses such as stress and anxiety. Also, several working professionals are preferring brain health supplements in order to improve their focus and attention, as the product helps in reducing stress and relax the mind.
   

Based on distribution channel, the brain health supplements market is classified into supermarkets & hypermarkets, drug stores, online stores, and other distribution channels. The drug stores segment is expected to hold the highest revenue throughout the forecast period.
 

• Drug stores are integrating their online and in-store platforms to offer a seamless shopping experience for consumers purchasing brain health supplements. This includes online ordering with in-store pickup.
   
• Additionally, drug stores are stocking a wider range of natural and herbal brain health supplements, including products containing ingredients like ginkgo biloba, omega-3 fatty acids, and adaptogenic herbs, thereby driving the segment growth.
   

In 2023, North America secured a substantial market share in the global brain health supplements market and is expected to dominate throughout the forecast period.
 

• The factors such as the increasing prevalence of brain disorders, growing emphasis on mental wellness, increasing stress levels, and product launches in the region will contribute significantly to the market's growth.
   
• Moreover, the aging population in North America is growing, leading to a higher prevalence of age-related brain diseases. This demographic trend is driving the demand for brain health supplements as older adults seek products to support cognitive function and maintain brain health.