Brain Health Supplements Market – By Type (Natural Molecules, Herbal Extract, Vitamins & Minerals), Supplement Form (Tablets, Capsules), Age Group, Medication Type (Prescription, OTC), Application, Distribution Channel – Global Forecast, 2024 – 2032

Brain Health Supplements Market Size

Brain Health Supplements Market size was valued at USD 9.2 billion in 2023 and is expected to grow at a CAGR of 8.7% between 2024 and 2032. The market is experiencing dynamic growth driven by factors such as the growing awareness regarding mental health, particularly targeting lack of focus and attention, anxiety, declining memory, and depression.
 

According to the data by the WHO in 2023, approximately 280 million people are suffering from depression globally. Additionally, growing consumer preference for natural and plant-based ingredients in dietary supplements, growing demand by the sports industry to enhance the brain efficacy of performers, and increasing focus on brain health and cognitive function among older adults are factors further anticipated to accelerate the market progress.
 

Brain health supplements are a category of dietary supplements specifically formulated to support cognitive function, memory, focus, and overall brain health. These supplements often contain a variety of vitamins, minerals, nutraceutical, antioxidants, and other natural or synthetic compounds that promote brain function or protect against age-related cognitive decline.

Brain Health Supplements Market Trends

• The rising prevalence of brain diseases has a significant impact on the market. As the prevalence of brain diseases such as Alzheimer's disease, Parkinson's disease, and other forms of dementia continues to rise globally, there is a corresponding increase in public awareness about the importance of brain health. This heightened awareness leads to greater demand for brain health supplements among individuals.
   

• Moreover, supplements for enhancing cognitive function have mostly focused on aging baby boomers to help slow down or prevent cognitive disorders. With the development and awareness about these products, they are now more closely targeted at millennials, as this demographic is under constant pressure to increase its productivity.

Brain Health Supplements Market Analysis

Based on type, the market is classified into natural molecules, herbal extract, and vitamins & minerals. The herbal extract type segment dominated the market with revenue of USD 4 billion in 2023.
 

• The growing inclination towards herbal nutraceutical products in developing countries such as China and India is expected to have a favorable influence on the market demand for brain health supplements. As per the report published by the World Health Organization in 2022, approximately 80% of the global population uses traditional medicine for their primary health needs. Therefore, as people become more educated pertaining to the potential therapeutic properties of these herbal extracts, demand for products containing these ingredients is expected to rise.
   

Based on supplement form, the brain health supplements market is classified into tablets, capsules, and others supplement forms. The capsules segment held highest market share of 44.4% in 2023.
 

• Capsules offer convenience and portability, making them a popular choice for consumers seeking on-the-go solutions for brain health support. Also, capsule form allows easy consumption, making them suitable for individuals needing multiple supplements.
   
• Further, capsules adeptly encapsulate various ingredients, such as herbal extracts and oils, while maintaining their quality intact. Their ability to encapsulate both dry and liquid components makes capsules versatile and suitable for a wide range of supplements.
   

Based on age group, the brain health supplements market is classified into pediatric, adult, and geriatric. The geriatric segment is expected to hold the highest revenue throughout the forecast period.
 

• The rising incidence of mental health diseases and conditions such as Alzheimer's and Parkinson's requiring health supplements is a significant driver of market growth.
   
• The supplements often contain ingredients such as omega-3 fatty acids, antioxidants, and vitamins B6, B9, and B12, which have been associated with cognitive support. Therefore, growing emphasis on brain health supplements aimed at preventing or slowing down cognitive decline in the geriatric population is expected to accelerate the segmental growth.
   

Based on medication type, the brain health supplements market is classified into prescription and over-the-counter (OTC). The over-the-counter segment held highest share of 53.3% in 2023.
 

• The aging population is driving demand for OTC brain health supplements as older adults seek to maintain cognitive function and support healthy aging. Supplements targeting age-related cognitive decline and neurodegenerative diseases are gaining traction.
   
• Further, OTC brain health supplements are being integrated into digital health and wellness platforms, including mobile apps and online platforms, to provide personalized recommendations, tracking, and education to consumers. Therefore, such advancements are projected to accelerate the market development.
   

Based on application, the brain health supplements market is classified into memory enhancement, attention & focus, depression & mood, sleep & recovery, anti-aging & longevity, stress & anxiety. The stress & anxiety segment held the highest CAGR of 9.4% up to 2032.
 

• The changing lifestyle, along with a rigorous work schedule has resulted in an increase in the incidence of mental fatigue-related illnesses such as stress and anxiety. Also, several working professionals are preferring brain health supplements in order to improve their focus and attention, as the product helps in reducing stress and relax the mind.
   

Based on distribution channel, the brain health supplements market is classified into supermarkets & hypermarkets, drug stores, online stores, and other distribution channels. The drug stores segment is expected to hold the highest revenue throughout the forecast period.
 

• Drug stores are integrating their online and in-store platforms to offer a seamless shopping experience for consumers purchasing brain health supplements. This includes online ordering with in-store pickup.
   
• Additionally, drug stores are stocking a wider range of natural and herbal brain health supplements, including products containing ingredients like ginkgo biloba, omega-3 fatty acids, and adaptogenic herbs, thereby driving the segment growth.
   

In 2023, North America secured a substantial market share in the global brain health supplements market and is expected to dominate throughout the forecast period.
 

• The factors such as the increasing prevalence of brain disorders, growing emphasis on mental wellness, increasing stress levels, and product launches in the region will contribute significantly to the market's growth.
   
• Moreover, the aging population in North America is growing, leading to a higher prevalence of age-related brain diseases. This demographic trend is driving the demand for brain health supplements as older adults seek products to support cognitive function and maintain brain health.
   

Brain Health Supplements Market Share

The competitive landscape of the market is characterized by the presence of established companies vying for market share. Key players are engaging in strategic initiatives such as mergers, acquisitions, and partnerships to strengthen their product portfolios. The companies are actively adopting a multi-pronged approaches to address the rising demand for effective brain health supplements.

Brain Health Supplements Market Companies

Prominent players operating in the brain health supplements industry are as mentioned below:

• Accelerated Intelligence Inc.
• Alternascript
• HVMN Inc.
• Intelligent Labs
• Natural Factors USA
• NOW Foods
• Onnit Labs, Inc.
• Purelife Bioscience Co., Ltd
• Quincy Bioscience
• Reckitt Benckiser Group PLC
• Teva Pharmaceutical Industries Ltd.
   

Brain Health Supplements Industry News

• In November 2023, Now foods introduced new dietary supplement Calm & Focus with Zembrin & GABA, in collaboration with PLT Health Solutions. This supplement is designed to promote mental clarity, calm focus, and improved mental function, offering consumers fast and effective cognitive support. Such strategic initiatives are expected to help company expand its product portfolio and generate significant revenue.
   
• In February 2023, Intelligent Labs introduced Lion's Mane Mushroom Extract capsules designed to optimize brain health and cognition. These capsules contain Lion's Mane (Hericium erinaceus) fruiting body extract, standardized to include at least 25% Beta Glucans, which are known for promoting cognitive function, improving memory and learning, relieving depression and anxiety, and supporting overall neurological health. This helped company to enhance its product offering and strengthen its market position.
   

The brain health supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 - 2032 for the following segments:

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Market, By Type

• Natural molecules
• Acetyl-L-carnitine
• Alpha-GPC
• Citicoline
• Docosahexaenoic acid (DHA)
• Pre/pro/postbiotics
• Other natural molecules 
• Herbal extract
• Ginseng
• Gingko biloba
• Curcumin
• Other herbal extracts
• Vitamins & minerals
• Vitamin B
• Vitamin C & E
• Other vitamins & minerals

Market, By Supplement Form

• Tablets
• Capsules
• Other supplement forms

Market, By Age Group

• Pediatric
• Adult
• Geriatric

Market, By Medication Type

• Prescription
• OTC

Market, By Application

• Memory enhancement
• Attention & focus
• Depression & mood
• Sleep & recovery
• Anti-aging & longevity
• Stress & anxiety

Market, By Distribution Channels

• Supermarkets & hypermarkets
• Drug stores
• Online stores
• Other distribution channels

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • Rest of Middle East and Africa