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The botanical supplements industry is witnessing several notable trends shaping its growth. Increasing consumer awareness of health and wellness, coupled with a preference for natural and organic products, drives demand for botanical supplements. The increasing utilization of traditional herbal remedies from various cultures are accelerating the demand for botanical ingredients like turmeric, ashwagandha, and elderberry for their perceived health benefits.
Sustainability and ethical sourcing practices are becoming increasingly important as consumers seek transparency in supply chains. Moreover, technological advancements in extraction methods are improving the bioavailability and potency of botanical supplements, enhancing their efficacy and appeal in the competitive market landscape.