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Based on Type, the coconut sugar segment held over USD 580.9 million revenue in 2022. it is renowned for its natural and unrefined production process, which appeals to consumers seeking healthier and minimally processed sweeteners. Coconut sugar is made from the sap of coconut palm trees, and it involves minimal heat processing, resulting in a caramel-like flavor and brown color that mimic the taste and appearance of traditional sugars. This makes it a versatile substitute in various culinary applications, including baking, cooking, and beverages, without compromising on flavor.
Based on application, the food and beverage application segment accounted for 68.24% of the botanical sugar market share in 2022. Consumers are increasingly seeking healthier, more natural sweeteners, and botanical sugars like stevia, monk fruit sugar, and coconut sugar fit the bill. In the food and beverage industry, these natural sweeteners can be used in a wide array of products, from low-sugar beverages to reduced-sugar baked goods and snacks, offering a healthier alternative to traditional sugars.
These botanical sugars not only provide the desired sweetness but also often have a lower glycemic index, making them appealing to health-conscious consumers looking to manage their sugar intake. This, along with their versatility in various recipes, aligns perfectly with the industry's quest for healthier and more natural ingredients, making botanical sugar a popular choice for food and beverage applications.
North America botanical sugar market size dominated around USD 759.7 million in 2022. North America has seen a growing trend toward health and wellness, with consumers increasingly seeking natural and healthier alternatives to traditional sweeteners. Botanical sugars, such as stevia and monk fruit sugar, fit into this trend perfectly as they offer a lower-calorie, low-glycemic index, and more natural sweetness. Secondly, the food and beverage industry in North America is highly developed, with a strong focus on innovation and consumer demand for healthier products. Manufacturers are actively incorporating botanical sugars into a wide range of food and beverage products, from reduced-sugar beverages to snacks and baked goods.