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Bologna Market Trends

Report ID: GMI11870
Published Date: Oct 2024
Report Format: PDF

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Bologna Market Trends

The bologna industry is experiencing steady growth driven by evolving consumer preferences and increased demand for convenient, ready-to-eat meat products. According to the United States Department of Agriculture (USDA), the per capita consumption of processed meat products, including bologna, has remained relatively stable in recent years, with an average consumption of approximately 51 pounds per person annually. Health-conscious consumers are encouraging manufacturers to introduce healthier versions of bologna, including low-fat, organic, and nitrate-free options.

The rise of plant-based diets has also led to the development of plant-based bologna alternatives, catering to vegan and vegetarian consumers. The National Health and Nutrition Examination Survey (NHANES) reported that the percentage of Americans following plant-based diets increased from 1% to 3% between 2014 and 2018, indicating a growing market for plant-based alternatives.

Premium and artisanal bologna products, emphasizing traditional recipes and high-quality ingredients, are gaining popularity. The market is further supported by the convenience food trend, with bologna being widely used in sandwiches and quick meal solutions.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of bologna reached USD 7.5 billion in 2023 and is set to grow at a 5.1% CAGR from 2024 to 2032, driven by rising demand for convenience foods.

The pork bologna segment held over USD 3.3 billion in 2023 and is expected to witness over 4.7% CAGR through 2032, owing to its popularity in regions with high pork consumption.

The supermarkets and hypermarkets segment was valued at USD 4.1 billion in 2023 and is poised to expand at a 4.8% CAGR from 2024 to 2032, led by the convenience and variety these retail outlets offer.

The U.S. market dominated around USD 2 billion in 2023 and is projected to grow at a 4.6% CAGR during 2024 to 2032, propelled by consumer demand for deli meats and convenient, ready-to-eat products.

The major players in the industry include Agnesi, Armando, Barilla, De Cecco, Felicetti, Garofalo, La Molisana, Molini Pivetti, and Rummo.