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Apparel insect repellent market is expected to witness over 7.9% CAGR up to 2024. The product includes safe clothing for fishing, tracking and campfire. Increased traveling population and scope of adventure tourism will drive product demand. Long sleeves shirts, T-Shirts, and head nets are in great demand from the last few years owing to one of the better and safe methods of protection.
In terms of revenue, trousers captured around 17% market share in apparel segment in 2017. Prevention from body heat loss from exterior atmosphere, along with-it protection from mosquitos, ticks, ant, flies, and chiggers has influenced demand. The permethrin is primarily applied to trousers owing to excellent repellent that tightly bonded to the fibres during the drying process provides lasting effects for several days. The shirts are protected with DEET or Picaridin and excellent exposed clothing for prevention. A synthetic version of naturally occurring chemical permethrin is a knockdown insecticide, it repels skin contact.
Insect repellent oils are creams market was valued over USD 200 million in 2017. These products are widely preferred owing to their good absorption rate in skin, which provides long lasting effects on the applied areas. DEET is actively used in repellent formulations for biting ticks and mosquitos. Ointments and cream formulations of lemongrass oil in different bases, oil in paraffin solutions are evaluated in tropical application. It exhibits more than 50% repellence lasting over 2-12 hours are supporting body worn insect repellent demand.
Plant-based creams are specially formulated with essential oils such as lemon eucalyptus, citronella, lavender oil and soybean oil. Lemon eucalyptus oil was found most effective plant-based extracts in insect repelling formulations as compared to low DEET concentrations products are boosting body worn insect repellent market growth.
Supermarket & hypermarket segment is projected to generate over 8% CAGR up to 2024. This segment holds a major presence in urban and semi-urban cities. The supermarket offers various variety of products in regarding product size and volume such as clothing, sprays, lotions, creams, and liquids under one roof. These channels provide hundreds of brands at economical price owing to their large bulk purchase and storage facility.
The online store contributed more than 10% market share in 2017. This channel is considered to be the most convenient way of product purchase owing to the home delivery options. Online option also has a benefit of 24-hour purchasing option. Shopping through online portals provide price comparison with other brands along with availability of different payment modes.
North America regional growth is mostly driven by the U.S. and Canada owing to large consumer population buying body-worn insect repellent products. In terms of revenue, the region accounted for over 30% of the share in 2017. U.S. government Environment Protection Agency is strongly supporting DEET usage in several bug repelling products owing to its excellent noxious property toward insects. Rising awareness among consumers regarding preventive measures to avoid diseases causing insects and mosquitoes biting are among major factors fuelling product demand in the region. Spreading vector-borne diseases such as West Nile, Chikungunya, Dengue and Malaria are among key factors boosting demand of body-worn insect repellent products.
High prevalence of mosquito borne diseases mainly influence the demand for Asia Pacific body worn insect repellents market growth. The region holds very high potential for insect repellent sales due to increasing awareness regarding insect repellents among people. In 2017, with reference to International Monetary Fund, the Asia-pacific region showed the highest GDP growth rate in the world and is predicted to be the same in 2018. For South-East Asia, the overall year-wise funding for malaria reduced by 21% in 2016 as compared to 2010.