Home > Consumer Goods & Services > Apparel, Footwear and Accessories > Apparel > Body Shapewear Market
Body Shapewear Market size was valued at USD 4.21 billion in 2023 and is anticipated to grow at a 9.28% CAGR from 2024 to 2032. Body Shapewear is a business division of the apparel industry. Body shapers function as underwear or outerwear, providing contour and shape to the key areas such as hips, waist, buttocks, thighs, etc.
The growth of the market is driven by key factors such as rising footfall in gym and fitness centers, rising penetration of e-commerce websites, and providing ease to consumers. The product has been altered with technologies such as laser cutting, and bonding, creating more joints, stitches, and heavy coupling to the shapewear. Also, the continuous innovation in fabric such as moisture-wicking properties, and antibacterial treatment, offer superior quality, comfort flexibility, and appearance.
Report Attribute | Details |
---|---|
Base Year: | 2023 |
Body Shapewear Market Size in 2023: | USD 4.21 Billion |
Forecast Period: | 2024 to 2032 |
Forecast Period 2024 to 2032 CAGR: | 9.28% |
2032 Value Projection: | USD 9.2 Billion |
Historical Data for: | 2021-2022 |
No. of Pages: | 310 |
Tables, Charts & Figures: | 300 |
Segments covered: | Gender, Fabric, Product Type, Control Area, Control Type, Price Range, Distribution Channel |
Growth Drivers: |
|
Pitfalls & Challenges: |
|
Social media influencers and gym freak celebrities are widely influencing the shaping of consumer preferences creating trends and accelerating awareness. The social media platform is making shapewear products more accessible. Moreover, shapewear provides instant results by giving a solid and straight posture to the body, creating more demand in the women's segment.
Rising environmental concerns, stimulus market players to explore more sustainable materials and production techniques. With this, rising awareness among the young generation for greenhouse gas emissions from the textile industry accelerates the growth of sustainable fabric. Furthermore, the use of shapewear among women is driven by changing lifestyles, and rising awareness about body fitting and comfort.
Also, the increasing women's footfall in the gym and training centers boosts the demand for body shapewear. Many countries like China, and South Korea always lean towards slim and well-defined body shapes, and contours and to align with this trend, consumers are adopting body shapewear under various clothing styles, driving the market growth.