Body Shapewear Market Analysis

Body Shapewear Market Analysis

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Based on the Product Type in market is segmented into Shaping Bodysuits, Shaping Bra, Shaping Leggings, Shaping Briefs and Panties, Waist Cinchers, Thigh Shapers, Shaping Camisoles, and others (back support shapers, shaping skirt, etc.). The Waist Cinchers segment accounts for revenue of around USD 973.53 million in the year 2023 and is expected to reach USD 2.15 billion by 2032. Waist Cincher is designed to shape and slim the waistline. Mostly, Women use waist cinchers to enhance their body confidence and feel comfortable under clothing.

Also, the Waist Cincher is notable among women postpartum or recovering from abdominal surgery. It provides ease in the recovery process, supports the abdominal muscles, and reduces swelling. Waist cinchers are now trendy accessories that go well with any kind of outfit; they can fit both casual and formal clothes; making their modern use end far beyond simply shaping a woman’s body.

Based on Distribution Channel the body shapewear market is segmented into Online and Offline. The Offline segment held a significant market share of around 52.44% in the year 2023. The offline segment is leading the distribution channel at present. However, in the upcoming years, the online segment is expected to lead the market owing to several supporting factors such as the growing proliferation of E-commerce platforms and increasing digitalization. Online retailers often provide a broad range of products.

Also, online purchasing is very convenient for consumers, along with the ability to compare prices. Moreover, the social media influencers and celebrities influence the demand of Body Shapewear by endorsing these products on their social media channels.

North America dominated the Body Shapewear market with a significant market share of around 30.28% in 2023 and is predicted to grow over 9.9% during the forecast period 2024-2032. In the region's expanding economy, particularly in the United States, the demand is driven by rising awareness among consumers about body shapewear. Also, influencers are setting new trends globally, driving popularity among people.

In the United States, Control Briefs and panties are highly popular among women to provide smoothing and shape for the hips and buttocks. Also, Waist Cinchers are used by females in the US for creating hourglass shapes and curves, making them popular for special occasions and parties.