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Industry players are focusing on new product development strategies to strengthen their product portfolio and increase customer base. For instance, Plantronics, Inc. provides a range of bluetooth headphones and earbuds with advanced features such as 3D sound bar, lightness in design, and noise cancellation. Several technology partners are offering products at low prices and partnering with online retailers. Branding strategies also help vendors to enter and capture untapped markets.
Some of the key companies operating in the market include