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Marketing strategies in the industry have evolved, with producers now spotlighting blue cheese's health benefits. It's being marketed as a potent source of protein and healthy fats, resonating with today's health-conscious consumers. The rise of social media has also been a game-changer, allowing brands to connect with younger, adventurous eaters. According to the U.S. Department of Agriculture, the consumption of specialty cheeses, including blue cheese, has increased by 15% over the past five years.
Additionally, the European Union reported a 10% annual growth in the production of organic cheeses, reflecting the rising consumer demand for high-quality, sustainable products. Given the shifting palates and heightened awareness of cheese origins, the market is poised for continued growth, with product innovations and distribution strategies playing pivotal roles in shaping its future.