Blended Meat Market Size - By Type, By Form, By End-Users & Forecast, 2024-2032

Blended Meat Market Size

The global blended meat market size was valued at USD 39.1 billion in 2023 and is projected to expand at over 12.7% CAGR between 2024 and 2032. Blended meat products combine conventional animal meat with plant-based ingredients like mushrooms, soy, or pea protein, aiming to reduce meat consumption while offering a healthier, more sustainable option that maintains the taste and texture of traditional meat. The market for blended meat is growing, driven by increasing consumer demand for healthier diets and environmentally friendly alternatives.
 

According to the U.S. Department of Agriculture (USDA), per capita meat consumption in the United States is projected to decrease from 224.2 pounds in 2020 to 222.7 pounds in 2023, indicating a potential shift towards alternative protein sources like blended meat products. The U.S. Environmental Protection Agency (EPA) reports that agriculture accounted for 11% of total U.S. greenhouse gas emissions in 2020, with livestock-related activities contributing significantly to this figure. Blended meat products could help reduce these emissions by partially replacing animal proteins with plant-based alternatives.
 

This market aligns with the USDA's Dietary Guidelines for Americans 2020-2025, which emphasize the importance of varied protein sources in a healthy diet, presenting innovation opportunities for food service, retail, and processed food industries to offer a wider range of protein options.
 

The blended meat market is experiencing growth due to increasing consumer interest in healthier and more sustainable food options. According to the U.S. Department of Agriculture (USDA), per capita meat consumption in the United States is projected to reach 224.6 pounds in 2023, a slight decrease from previous years, indicating a shift towards alternative protein sources.
 

The U.S. Environmental Protection Agency (EPA) reports that agriculture accounts for 11% of total U.S. greenhouse gas emissions, with livestock contributing significantly. This environmental concern is driving consumers towards blended meat products. Additionally, the National Institutes of Health (NIH) emphasizes the health benefits of reducing saturated fat intake, which blended meat products can help achieve.
 

The blended meat industry faces several significant challenges. Consumer acceptance remains a primary hurdle, as some individuals may be skeptical of hybrid products or perceive them as inferior to traditional meat. Taste and texture replication are crucial factors, and failure to match the experience of pure meat products can limit demand. High production costs associated with sourcing and processing plant-based ingredients can drive up prices, potentially making blended meat less competitive in the market.
 

Furthermore, regulatory and labeling complexities, particularly regarding claims of sustainability and health benefits, pose additional challenges. Lastly, competition from both pure plant-based alternatives and conventional meat products adds pressure to market growth.
 

Blended Meat Market Trends

The blended meat industry is experiencing growth driven by health and sustainability concerns. According to the U.S. Department of Agriculture (USDA), per capita meat consumption in the United States decreased from 224.2 pounds in 2020 to 223.1 pounds in 2021, indicating a shift towards reduced meat intake.
 

The National Institutes of Health (NIH) reports that plant-based diets, which can include blended meat products, are associated with lower risks of heart disease and certain cancers. Additionally, the U.S. Environmental Protection Agency (EPA) states that agriculture, including livestock production, accounts for 11% of U.S. greenhouse gas emissions, highlighting the potential environmental benefits of blended meat alternatives.
 

Blended Meat Market Analysis

The blended meat industry for beef blends is anticipated to reach USD 42.2 billion by 2032, growing at a CAGR of over 12% during the forecast period. Beef blends play a crucial role in the blended meat industry, driven by consumer preferences for familiar flavors and textures. These products offer a versatile solution for reducing overall meat consumption while enhancing nutritional profiles with plant-based ingredients.
 

Beef blends cater to the growing flexitarian market, appealing to consumers seeking healthier options without compromising taste. The applications in burgers, meatballs, and ready-to-eat meals expand market opportunities. Furthermore, increasing awareness of sustainability and environmental impact positions beef blends as a favorable choice among environmentally conscious consumers. This trend is expected to drive innovation and product development within the blended meat sector.
 

The blended meat market share in the fresh form will observe around 12.4% CAGR through 2032 with a market size of USD 38.8 billion. The fresh form segment in the blended meat industry is expanding, driven by consumer demand for high-quality, minimally processed foods. Fresh blended meat products, including patties and sausages, offer a convenient option for health-conscious consumers seeking flavorful alternatives.
 

This segment aligns with the trend toward fresh and local ingredients, addressing preferences for transparency in sourcing. Fresh forms enable diverse culinary applications, appealing to both home cooks and the foodservice industry. As awareness of sustainable eating increases, fresh blended meat products cater to consumers aiming to reduce meat consumption while maintaining taste and quality.
 

The blended meat market share from the food service segment will observe around 12.2% CAGR through 2032 with a market size of USD 43.3 billion. The food service industry is rapidly expanding its use of blended meat as restaurants and catering businesses seek to meet consumer demand for healthier and more sustainable menu options. Blended meat provides chefs with versatility, enabling them to create flavorful dishes while reducing overall meat usage and costs.
 

These products can be incorporated into various dishes such as burgers, tacos, and pasta, appealing to both meat enthusiasts and flexitarians. The increasing focus on sustainability and responsible sourcing in dining experiences further enhances the appeal of blended meat offerings. As more food service establishments adopt these products, they contribute to a shift in consumer eating habits towards more sustainable options.
 

North America blended meat market will record USD 36.5 billion and 11.9% CAGR during 2024 and 2032. The North American blended meat industry is experiencing significant growth, fueled by increasing consumer demand for healthier and more sustainable food options. The region is at the forefront of innovation, with major food manufacturers developing hybrid products that combine traditional meat with plant-based ingredients.
 

The rising popularity of flexitarian diets and growing concerns about health and environmental impacts are driving demand for blended meat products, particularly in the fast food and casual dining sectors. Retail channels are also embracing these products, with grocery stores expanding their blended meat offerings. Furthermore, partnerships between traditional meat producers and plant-based companies are enhancing product diversity, solidifying North America's position as a key player in the global blended meat industry.
 

Blended Meat Market Share

Market players in the blended meat industry are implementing various strategies to enhance their competitive position. They are focusing on product innovation, developing unique blends that combine plant-based ingredients with traditional meat to appeal to health-conscious consumers. Companies are forming strategic partnerships between meat producers and plant-based food manufacturers to share resources and expand product offerings.
 

Effective marketing campaigns emphasize the health and sustainability benefits of blended meat, targeting flexitarian and environmentally conscious consumers. Firms are also investing in consumer education to improve product acceptance and awareness. To enhance market reach and accessibility, companies are expanding distribution channels, including online sales platforms and collaborations with restaurants.

Blended Meat Market Companies

Top companies operating in the blended meat industry include:

• Associated British Foods
• Beyond Meat
• Hormel Foods
• Kerry Group
• Perdue Farms
• Pure Farmland
• Smithfield Foods
• Sweet Earth, Inc.
• Tyson Foods
   

Blended Meat Industry News

• In 2023, Tyson expanded its Raised & Rooted brand by introducing new blended meat products that combine beef with plant-based ingredients. This strategy aims to appeal to flexitarian consumers while reducing environmental impact.
   

The blended meat market research report includes in-depth coverage of the industry, with estimates and forecasts in terms of revenue and volume (USD Billion) (Kilo Tons) from 2021 to 2032, for the following segments:

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Market, By Type

• Beef blends
• Chicken blends
• Pork blends
• Turkey blends
• Others (Lamb, Fish, etc.)

Market, By Form

• Fresh
• Frozen
• Ready-to-cook
• Processed

Market, By End-Users

• Retail consumers
• Food service (restaurants, cafes)
• Industrial use (processed food manufacturers)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • Saudi Arabia
  • UAE
  • South Africa