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The market is experiencing notable trends, particularly the shift towards eco-friendly and sustainable solutions as consumers prioritize environmental considerations. Innovations in bleaching formulations are also emerging, with a focus on efficiency and reduced chemical use, which is appealing to both manufacturers and consumers.
Additionally, the growing demand for natural and organic products in personal care and household cleaning is influencing the development of plant-based bleaching agents. There is also an increasing trend of using bleaching agents in the food and beverage industry, particularly for enhancing the appearance of products. Furthermore, advancements in technology are leading to more effective bleaching processes that minimize waste and improve overall quality.