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The market players involved in the bitumen emulsifiers industry are adopting several strategic developments to gain a competitive edge and reinforce their industry foothold. Acquisitions, mergers, product launches, geographical expansion, and partnerships, among others are some of the key initiatives taken by these manufacturers.
For instance, in May 2020, Ingevity advanced its adsorbed natural gas program by acquiring the assets of ANGP, Inc. and initiated new pilot initiatives with several natural gas utilities. This move resulted in a rise in the revenue of performance materials segment by 4% while EBITDA was up by 17% compared to the previous year.
Some of the major producers of bitumen emulsifiers are