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Based on application, the trading marketplace segment accounted for 25% of the market share in 2022. The significant factor propelling segment growth is the significantly lower transaction fees associated with bitcoin transactions. Traditional banking and credit card transactions often involve substantial fees, especially for international payments. In contrast, bitcoin transactions generally have lower processing fees, making it an economical choice for businesses. This cost-effectiveness not only reduces operational expenses for enterprises but also makes bitcoin an attractive option for facilitating cross-border transactions, ultimately driving its adoption in the business world.
Based on components, the hardware segment held around 45% of the bitcoin payment ecosystem market share in 2022. Partnerships facilitating cryptocurrency payments through Point of Sale (POS) systems and ATMs are driving significant growth in the hardware segment. These collaborations enable seamless integration of digital currencies into everyday transactions, enhancing the adoption of cryptocurrencies. For instance, in March 2023, Bybit and Mastercard, a well-known payment processor, collaborated to introduce a debit card that accepts cryptocurrency payments. However, this payment method does not support direct payment in digital currencies. Instead, users must use Point of Sale (POS) and ATMs to convert their cryptocurrency into fiat during the payment process.
Asia Pacific bitcoin payment ecosystem market size dominated around USD 334.5 billion in 2022. Bitcoin's growing acceptance and demand in Asia Pacific are driven by its inherent advantages over traditional payment methods. These advantages include faster transaction speeds, lower fees, enhanced security, greater transparency, and global reach. Businesses and consumers alike appreciate these qualities, driving the adoption of bitcoin as a mainstream payment option. Moreover, technological advancements are a major factor propelling the Asia Pacific market. With advanced payment solutions and a surge in the acceptance of bitcoin, Asia Pacific is expected to garner a major share of the market.