Biotin Ingredients Market Size - By Type (Solid Biotin, Liquid Biotin), Distribution Channel (Direct Sales, Retail Sales, Online Sales), Application (Pharmaceuticals, Cosmetics, Food & Beverage, Animal Feed), Form, Regional Outlook & Forecast, 2023 – 2032

Biotin Ingredients Market Size

Biotin Ingredients Market size was valued at USD 2.5 billion in 2022 and is estimated to expand at 10.98% CAGR from 2023 to 2032, due to the increasing demand for dietary supplements and personal care products. Biotin, also known as vitamin B7, is a water-soluble B vitamin that plays a crucial role in promoting healthy skin, hair, and nails. It is commonly found in a variety of foods such as egg yolks, nuts, and whole grains.

The rising awareness regarding the benefits of biotin for hair and skin health had been driving the demand for biotin-infused products. The market has seen significant traction in the cosmetics and personal care sector, with an influx of biotin-enriched products aimed at addressing concerns related to hair loss, brittle nails, and skin-related issues.
 

Biotin is an essential B vitamin that plays a role in many important bodily functions, including energy metabolism, cell growth, and nerve function. Consumers are becoming increasingly aware of the health benefits of biotin, and this is driving demand for biotin-containing products. However, there have been some reports of counterfeit and low-quality biotin products on the market. This could damage the reputation of the biotin ingredients market and reduce consumer confidence in biotin products. Also, the price of biotin ingredients can be volatile, depending on factors such as supply and demand. This could make it difficult for manufacturers to price their biotin products competitively. The market faces competition from other B vitamins, such as vitamin B12 and niacin.
 

COVID-19 Impact

While the health and wellness sector experienced a surge in demand for immunity-boosting supplements, the biotin ingredients market encountered a mixed impact. On one hand, the increased focus on personal grooming and self-care during prolonged lockdowns led to a rise in the consumption of biotin-infused cosmetics and personal care products. On the other hand, disruptions in global supply chains, labour shortages, and temporary closures of manufacturing facilities hindered the production and distribution of biotin ingredients. Fluctuating consumer purchasing power and uncertainties about the duration and severity of the pandemic also contributed to a cautious approach among consumers, affecting the overall market growth.
 

Biotin Ingredients Market Trends

One prominent trend is the continued surge in demand for natural and organic products across various industries, including cosmetics and personal care. As a result, there has been a growing preference for biotin derived from natural sources, driving innovation in extraction and production methods to meet this demand. Moreover, the trend of holistic wellness and preventive healthcare has led to the integration of biotin in a diverse range of dietary supplements and nutraceuticals, catering to consumers seeking comprehensive health benefits beyond traditional medications.
 

Additionally, the rapid advancements in technology and research have spurred the development of novel formulations and delivery systems for biotin, enhancing its bioavailability and efficacy in addressing specific health and beauty concerns.
 

Biotin Ingredients Market Analysis

Based on type, the solid biotin segment dominated around USD 1.48 billion in 2022, attributed to its ease of storage, transport, and handling, making it a preferred choice for manufacturers of dietary supplements and pharmaceuticals. Solid biotin formulations are widely utilized in the production of various oral supplements and nutraceuticals, contributing to their substantial market presence.
 

Based on form, the powder-based biotin segment accounted for 30% of the biotin ingredients market share in 2022. Powder based biotin are known for their versatility and widespread applications in the production of dietary supplements, functional foods, and personal care products. Their ease of incorporation into various product formulations and customizable dosages have made them a preferred choice for manufacturers seeking flexibility in product development.
 

Based on distribution channel, the market is segmented as Direct Sales, Retail Sales, Online Sales & Other. Direct sales, involving the direct distribution of biotin ingredients from manufacturers to end-users or retailers, have historically maintained a notable market share, driven by the need for bulk purchases by large-scale pharmaceutical and nutraceutical companies. Retail sales, encompassing sales through brick-and-mortar stores such as pharmacies, supermarkets, and specialty stores, have also held a substantial market share, catering to consumers seeking immediate access to a diverse range of biotin-based products. The prominence of retail sales can be attributed to the convenience and personalized customer service offered through physical stores.

Based on application, the biotin ingredients market is segmented as Pharmaceuticals, Cosmetics, Food & Beverage, Animal Feed & Other. The pharmaceutical sector has traditionally dominated the market share, utilizing biotin in various formulations of dietary supplements and medicinal products aimed at addressing deficiencies and promoting overall health and wellness. Additionally, the cosmetics industry has exhibited substantial growth, with biotin finding extensive use in haircare, skincare, and nail care products, owing to its proven benefits in improving hair and skin health.
 

North American biotin ingredients market size held over USD 0.99 billion in 2022. In this region, the United States holds a prominent position, serving as a key hub for the production, consumption, and export of biotin ingredients. The North American market is primarily driven by the increasing focus on health and wellness, with a growing preference for dietary supplements and functional foods enriched with biotin.
 

The thriving cosmetics and personal care industry in the region has also fueled the demand for biotin-infused products, with consumers increasingly seeking natural and organic solutions for their hair and skin care needs. Furthermore, the presence of leading pharmaceutical and nutraceutical companies in North America has significantly bolstered the demand for biotin in the production of pharmaceutical formulations and specialized nutritional supplements.

Biotin Ingredients Market Share

Some of the major companies operating in the biotin ingredients industry are:

• DSM
• Lonza
• BASF
• Merck
• Evonik
• Archer Daniels Midland (ADM)
• Cargill
• Ingredion
• Glanbia Nutritionals
• Kerry Group
• Brenntag
• IMCD
• Prinova Group
• Balchem
• Associated British Foods (ABF)

These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
 

DSM and Lonza are the two largest companies in the market, accounting for a significant share of the global market. Both companies offer a wide range of biotin products and are committed to quality and innovation. DSM offers a wide range of biotin products, including crystalline biotin, biotin powder, and biotin premixes. DSM's biotin ingredients are used in a variety of applications, including food and beverages, nutritional supplements, and pharmaceuticals.
 

Biotin Ingredients Industry News

• In June 2023, DSM-Firmenich initiated legal proceedings against Anhui Shengda Bio-pharm Co and Zhejiang Shengda Bio-pharm, jointly known as Shengda, for allegedly violating patents related to biotin manufacturing and supply. DSM alleges that Shengda unlawfully utilized its patented technology. DSM has filed a petition with the court in Anhui Province, China, seeking compensation from Shengda and an injunction to cease the use of the technology.
   
• In September 2020, Biosyntia introduced BIO-B7, the first-ever naturally fermented biotin worldwide. This groundbreaking ingredient is derived from a sustainable fermentation process utilizing sugar and is compatible with a wide range of applications.
   

The biotin ingredients market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

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Market, By Type

• Solid Biotin
• Liquid Biotin

Market, By Form

• Powder
• Capsule
• Tablet
• Softgel
• Other

Market, By Distribution Channel

• Direct Sales
• Retail Sales
• Online Sales
• Other

Market, By Application

• Pharmaceutical
• Cosmetics
• Food & Beverage
• Animal Feed
• Other

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt