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Bio vanillin industry is witnessing huge demand driven by the introduction of natural flavors by companies across the globe. As consumer preferences shift towards cleaner labels and natural products, food and beverage manufacturers are seeking more sustainable alternatives to artificial flavorings. Bio vanillin obtained from renewable sources by alternative biotechnological methods fits well with this trend.
The company’s growing number of natural flavors, including vanillin, underscores the growing demand for clean labels. These product launches span across industries such as confectionery, beverages, and baked goods, catering to consumers’ desire for authentic and environmentally friendly products. Furthermore, the emphasis on sustainability and fair sourcing practices further highlights the appeal of biovanilin to companies and consumers.
Citing an instance, in September 2022, Solvay introduced a refined natural vanillin flavor designed for the food and beverage industry. Expanding its Rhovanil® Natural product range, the company introduced three new flavors to meet consumers’ growing appetite for natural and healthy options.