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Prominent players operating in the bike sharing market are:
Companies are adopting several strategies such as collaborations & partnerships and mergers & acquisitions to expand their business operations. For instance, in July 2018, Lyft announced the acquisition of Motivate, a San Francisco-based company. This helped Lyft to enhance its business operations in the U.S. Players are making large investments for the development of new bike stations and adding new bikes to the fleet to expand their geographical reach. For instance, in December 2018, Ford GoBike announced the addition of approximately 600 e-bikes to the U.S. market. Several leading enterprises are making large investments in start-up companies to enhance their business operations. For instance, in March 2018, Alibaba Group announced an investment of around USD 866 million in Ofo Inc. Players are also partnering with other shared mobility companies & public transport companies to expand their performance.