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The rise of e-bikes is broadening the appeal of bicycle trips, making it easier for people of varying fitness levels to participate in longer journeys. The e-bike market is expected to grow from USD 36.6 billion in 2023 to over USD 53 billion in 2032, witnessing a growth of over 4% between 2024-2032.
E-bikes offer assistance for tough terrains and longer distances, which allows a broader demographic to enjoy cycling trips. This is particularly popular in areas with varied terrains, such as mountainous regions or countryside trails. As a result, the market is attracting older travellers and those with limited cycling experience.
Furthermore, technological advancements have made bicycle trip planning more convenient and accessible for travelers. With GPS navigation apps, cyclists can follow dedicated cycling routes or create custom routes based on their preferences. This helps them navigate confidently even in unfamiliar areas. Additionally, cycling-specific route planners can highlight safe, scenic paths suitable for different skill levels, providing personalized recommendations.
Bicycle trips are weather-dependent, and adverse weather conditions such as rain, extreme heat, snow, or wind can deter travelers. In places with unpredictable weather, tourist numbers can drop significantly. For instance, extreme summer heat in certain regions can make cycling uncomfortable and unsafe, while rain can make trails muddy and hazardous. Regions with harsh winters or monsoon seasons often see limited bicycle tours limited to a few months each year. This seasonality affects revenue for tour operators, who must adjust their offerings based on the climate and deal with potential revenue gaps during off-seasons.