Bicycle Trip Market Size - By Trip, By Duration, By Purpose, By Age Group and By Location, Growth Forecast, 2025 – 2034

Bicycle Trip Market Size

The global bicycle trip market size was valued at USD 1.4 billion in 2024 and is estimated to register a CAGR of 13.6% between 2025 and 2034. The growth of the market can be attributed to the rising investments in cycling infrastructure.  Many governments are investing heavily in cycling infrastructure, from dedicated bike lanes to large networks of bike trails, particularly in Europe and North America.
 

For instance, in March 2024, Active Travel England (ATE), a government agency announced USD 130 million in funding to improve walking and cycling routes, boost public engagement for new schemes, provide free e-cycle loans, expand side road zebra crossing trials, and develop new routes in National Parks. These measures aim to offer more sustainable transport options across England, making it safer to walk or cycle. These investments enhance safety and accessibility, attracting tourists and bolstering local economies through increased tourism spending on accommodations, dining, and cultural sites.
 

Growing environmental awareness is also one of the major factors contributing to the growth of the bicycle trip market. According to a survey conducted by Statista in 2024, over 75% of respondents agreed that climate change is a serious issue. This rising environmental awareness is pushing tourists to choose eco-friendly travel options, such as bicycle trips which have minimal environmental impact compared to car or air travel. Governments and organizations are promoting low-carbon tourism options, and cycling trips fit well with sustainability goals, particularly in regions such as Europe where cities emphasize cycling infrastructure and green travel. 
 

Furthermore, adventure tourism, including activities such as mountain biking, trail riding, and scenic countryside tours are growing. Cycling trips allow travelers to explore destinations in a more immersive ways, combining cultural exploration with physical activity. For instance, regions with rich historical backgrounds, including Italy and France, offer themed cycling tours around vineyards, castles, or historical sites, providing a blend of adventure and cultural enrichment.
 

Bicycle Trip Market Trends

The rise of e-bikes is broadening the appeal of bicycle trips, making it easier for people of varying fitness levels to participate in longer journeys. The e-bike market is expected to grow from USD 36.6 billion in 2023 to over USD 53 billion in 2032, witnessing a growth of over 4% between 2024-2032.
 

E-bikes offer assistance for tough terrains and longer distances, which allows a broader demographic to enjoy cycling trips. This is particularly popular in areas with varied terrains, such as mountainous regions or countryside trails. As a result, the market is attracting older travellers and those with limited cycling experience.
 

Furthermore, technological advancements have made bicycle trip planning more convenient and accessible for travelers. With GPS navigation apps, cyclists can follow dedicated cycling routes or create custom routes based on their preferences. This helps them navigate confidently even in unfamiliar areas. Additionally, cycling-specific route planners can highlight safe, scenic paths suitable for different skill levels, providing personalized recommendations.
 

Bicycle trips are weather-dependent, and adverse weather conditions such as rain, extreme heat, snow, or wind can deter travelers. In places with unpredictable weather, tourist numbers can drop significantly. For instance, extreme summer heat in certain regions can make cycling uncomfortable and unsafe, while rain can make trails muddy and hazardous. Regions with harsh winters or monsoon seasons often see limited bicycle tours limited to a few months each year. This seasonality affects revenue for tour operators, who must adjust their offerings based on the climate and deal with potential revenue gaps during off-seasons.
 

Bicycle Trip Market Analysis

Based on trip, the market is divided into solo, group, couple and family. In 2024, the group segment held a market share of over 40% and is expected to cross USD 1.5 billion by 2034. The increasing interest of people in group adventure & wellness activities is expected to drive the growth of the segment during the forecast period.
 

Group cycling promotes social bonding and safety benefits, making it popular among friends, families, and corporate teams. These trips allow for shared costs, creating affordability, and provide support for riders during the journey. Group-focused cycling events and tours are increasingly popular in scenic and challenging locations, offering an ideal mix of adventure and companionship.
 

Based on purpose, the bicycle trip market is categorized into sightseeing and cultural exploration, eco-tourism, health & wellness, adventure & thrill and educational & historical tours. The sightseeing and cultural exploration segment held a market share of around 33% in 2024. Travelers are increasingly seeking immersive, experience-based travel, and cycling offers a unique way to access diverse locations, including villages, historical sites, and scenic paths.
 

Cycling trips allow tourists to interact with locals, observe cultural landmarks, and enjoy landscapes at a slower pace. This ‘slow travel’ trend emphasizes deep engagement with destinations, resonating with travelers who value connection with local communities and sustainable tourism.
 

Europe dominated the global bicycle trip market with a major share of over 45% in 2024. Europe's extensive cycling routes, including the EuroVelo network, attract global cycling enthusiasts. Countries such as Germany, France, and the Netherlands offer well-maintained bike paths and scenic routes, making Europe a top cycling destination. European governments support sustainable tourism by providing subsidies, developing green trails, and funding cycling infrastructure. In Germany, cities including Berlin and Munich offer bike rentals, maps, and routes, promoting cycling to explore urban and rural areas.
 

North American consumers are showing a strong interest in outdoor activities. Bike-sharing programs and protected trails in U.S. national parks and Canadian nature reserves are making bicycle trips more popular in the region. The appeal of the great outdoors, combined with scenic park trails, has driven the bicycle trip market. Furthermore, cities including Portland and Vancouver have invested in cycling infrastructure, promoting themselves as cycling friendly.
 

Asia-Pacific countries are developing cycling tourism by investing in routes and promoting events in scenic areas such as Japan, Thailand, and Vietnam. Furthermore, as environmental awareness rises, tourists in Asia-Pacific are seeking sustainable travel options. Countries such as Japan and South Korea promote cycling as part of their eco-tourism campaigns, positioning cycling as an alternative to traditional sightseeing and attracting environmentally conscious tourists.
 

Bicycle Trip Market Share

Intrepid Travels and Backroads hold a significant market share of around 10% in the bicycle trip industry. Intrepid Travel emphasizes sustainability and is focused on being a carbon-neutral company. The company prioritize eco-friendly cycling tours that are in line with their responsible travel approach, which is highly attractive to environmentally conscious consumers. This strategy includes selecting routes and accommodations that minimize the ecological impact, especially in nature-focused destinations.
 

Backroads has tapped into the growing trend of family and multigenerational travel. The company provides family-focused cycling tours with itineraries that meet different age groups and fitness levels, allowing families to enjoy active travel together. This focus helps the company to attract a broader demographic, from young children to grandparents and gain a significant market share in the market.
 

Bicycle Trip Market Companies

Major players operating in the bicycle trip industry include:

• Backroads
• Butterfield & Robinson
• DuVine
• Epic Road
• Exodus Travels
• G Adventures
• Intrepid Travels
• Tour Radar
• Travel Leisure
• Trek Travel
   

Bicycle Trip Industry News

• In October 2024, Art of Bicycle Trips, a top operator in the Asia Pacific region, launched new tours in Portugal, focusing on the Algarve region. This addition responds to the growing demand for active travel in Europe. The new tours let cyclists enjoy biking while exploring the culture, religion, and history of these areas.
   
• In September 2024, Backroads launched Unplugged Bike Tours for cyclists who prefer riding without electric assistance. These tours allow riders to connect with others who enjoy the same experience. This new addition expands Backroads' range of bike and e-bike tours, offering 83 traditional bike trips in popular destinations including the U.S., Italy, France, Spain, Canada, and Japan.
   

The bicycle trip market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) from 2021 to 2034, for the following segments:

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Market, By Trip

• Solo
• Group
• Couple
• Family

Market, By Duration

• Single day
• Multi day

Market, By Purpose

• Sightseeing and cultural exploration
• Eco-tourism
• Health and wellness
• Adventure and thrill
• Educational and historical tours

Market, By Age Group

• 18-30 yrs
• 31-50 yrs
• Above 50 yrs

Market, By Location

• Urban
• Rural
• Mixed terrain

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia