Bicycle Trip Market

Bicycle Trip Market Size

The global bicycle trip market was valued at USD 1.4 billion in 2024 and is estimated to register a CAGR of 13.6% between 2025 and 2034. The expansion of the market is supported by an increase in funding for cycling infrastructure. Many countries are pouring billions into cycling infrastructure, especially in Europe and North America, from single bike lanes to extensive systems of bike paths.

For instance, Active Travel England (ATE), a government organization, announced in March 2024 that it is going to allocate USD 130 million for active traveling, which includes a wide range of applications from improving walking and cycling routes to public engagement for new schemes, providing free e-cycle loans, expanding side road zebra crossing trials, and developing new routes in National Parks.

The purpose of these investments is to provide more eco-friendly transport choices throughout England and reduce the risks of injury while walking or cycling in England. These frameworks tend to appeal to tourists and increase tourism spending on accommodation, food, and sightseeing. This investment will enhance security, increase tourism and supporting local businesses.

The increased awareness of environmental snag is indeed another pertinent factor in growing the bicycle trip market. According to the Survey by Statista in 2024 over 75 percent of the surveyed population confirmed the climatic change is an alarming issue. Shifts like these depict the rise in environmental awareness which slowly is leading to preference of less polluting modes of travel like cycling trips instead of cars or flights.

There is an active promotion of low-carbon tourism by states and other organizations, and these cycling trips are greatly aligned with sustainability objectives, especially in major parts of Europe where cities are promoting cycling as an alternative mode of transport.

Moreover, adventure tourism is on the rise, including mountain biking, trail riding, and countryside tours. Biking trips provide a unique chance to cover more ground while in a specific location through a combination of culture and exercise. For example, regions rich in history, such as Italy and France, have themed cycling tours, such as to the vineyards, castles, or other historical landmarks, which serve as adventures combined with cultural education.

Bicycle Trip Market Trends

The increase in using e-bikes has been making bicycle riding attractions wider and allowing people of different physical capabilities to go for longer rides. From the year 2023 to 2032, the e-bike industry is projected to grow from USD 36.6 billion to above USD 53 billion, with an increase of more than 4% during the years 2024-2032.

This demographic diversification of cycling has been achieved with the use of e-bikes, which allow longer rides and tougher terrains to be covered more easily. This is quite popular among areas with varied landforms like the mountains or countryside trails.

As a result, immature cyclists and senior vacationers are now being catered for by the bicycle trip market. The advancement of technology has made the arrangements for business trips even easier and accessible to a greater number of people. Nowadays, it is very easy for cyclists to navigate with the help of cycling route maps and GPS tracking systems, which encourages them to discover new places.

Moreover, there are specially designed applications that enable route planning for cyclists, which ensures that different levels of riders are provided with safe and enjoyable routes. Unfavorable conditions such as rain, too much heat, snow, wind or even dull weather can limit the number of travelers that go out for sightseeing.

These types of unpredictable weather patterns can cause tremendously low levels of tourism activity. For instance, in certain areas, summer temperatures are too high thus making it unsuitable or unsafe to ride bicycles and during rainy seasons, trails can be extremely muddy and hazardous.

August to October is indisputably the worst month for cycling tourism because of rainy seasons, thus most operators only condense it into a few months of the year. Cycle tour operators and agencies suffer from the seasonality. Most of them are forced to alter their cycling tour packages due to the weather and therefore lose money during the off-peak season.

Bicycle Trip Market Analysis

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Based on trip, the market is divided into solo, group, couple and family. In 2024, the group segment held a bicycle trip market share of over 40% and is expected to cross USD 1.5 billion by 2034.

• This segment is set to grow significantly over the forecast period as the interest of people in group adventure and wellness activities continues to rise.
  
• Group cycling encourages social interactions and safety, which makes it very popular among students, families, and business colleagues. These trips are cost-effective because expenses can be shared, and assistance is offered to the cyclists on the trip.
  
• Group cycling and touring are increasingly popular in beautiful and difficult places for the right combination of challenge and friendship.
  

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Based on purpose, the bicycle trip market is categorized into sightseeing and cultural exploration, eco-tourism, health & wellness, adventure & thrill and educational & historical tours. The sightseeing and cultural exploration segment held a market share of around 33% in 2024.

• There is a growing demand for active immersion travel, and cycling provides access to many more locations than just the popular tourist ones. Cycling trips afford these tourists the chance to meet people, view the local culture, and enjoy the surroundings; all of which can be done at a more leisurely pace.
  
• This ‘slow travel’ trend facilitates travel with the essence of place, catering to tourists who appreciate engaging with the people of the places they visit, as well as environmentally responsible tourism.
  

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Europe dominated the global bicycle trip market with a major share of over 45% in 2024 and Germany leads the market in the region.

• EuroVelo’s cycling routes and other cycling routes spread across Europe continue to draw cycling enthusiasts from all over the world. Germany, France, and the Netherlands have well-maintained scenic bikeways, which rank Europe as one of the best cycling continents.
  
• European governments enhance income from eco-friendly tourism by giving grants, constructing environmentally friendly trails, and supporting the development of cycling facilities.
  
• In Germany, some cities including Berlin and Munich have established bike rental shops with maps and predetermined routes to encourage bike riding in and out of the city.
  
• Consumers in North America are becoming more interested in outdoor activities. In the U.S., bike-sharing programs coupled with protected bike paths in national parks, as well as nature reserves in Canada, are making biking tours more popular in this region.
  
• The combined attractiveness of nature with beautiful park bike trails has fueled growth in the bicycle trip market. In addition, these cities, such as Portland and Vancouver, have also developed cycling infrastructure to market themselves as bike-friendly cities.
  
• Countries in the Asia-Pacific region are focusing on cycling tourism by developing biking routes and organizing activities for tourists at prime locations such as Japan, Thailand, and Vietnam.
  
• In addition, as global awareness of the environment increases, tourists from Asia-Pacific are starting to shift towards eco-friendly traveling options. Japan and South Korea integrate cycling into their eco-tourism campaigns as a way to appeal to environmentally conscious tourists who are seeking an alternative to traditional sightseeing.
  

Bicycle Trip Market Share

Intrepid Travels and Backroads hold a significant market share of around 10% in the bicycle trip industry.

• Intrepid Travel is a privately owned business that concentrates its efforts on sustainable tourism, which enables them to have a carbon-neutral travel company. The business is greatly appealing to environmentally conscious consumers because they place a priority on responsible tourism to ensure eco-friendly cycling tours.
  
• This strategy is ensuring that the routes selected, and places of accommodation will have the least negative impact on the environment, particularly in areas where nature is the main attraction.
  
• The trend of family and multigenerational travel is on the rise, and Backroads has taken notice. The company offers family-oriented cycling tours with age-appropriate itineraries, making it easier for families to enjoy active travel.
  
• This puts the company in a good position with a large potential market, which includes children and grandparents along with others.
  

Bicycle Trip Market Companies

Major players operating in the bicycle trip industry include:

• Backroads
• Butterfield & Robinson
• DuVine
• Epic Road
• Exodus Travels
• G Adventures
• Intrepid Travels
• Tour Radar
• Travel Leisure
• Trek Travel
  

The international operators’ huge resources and smaller players that offer customized unique experiences greatly affect the competitive forces of this market in a way that creates a healthy market balance, maximizing opportunities for growth in the bicycle trip industry. The bicycle trip market is very focused on sustainability now, as clients are becoming increasingly interested in eco-friendly tourism. This concern is also reflected by the leading players who are incorporating green travel practices by enabling e-bikes, supporting local eco-tourism, and cooperating with less harmful brands. Many firms also focus on the positive environmental and socio-economic impacts of their trips by using eco-friendly accommodation and engaging local people on their trips.

Moreover, there are emerging countries that offer these new bicycle trip formats, which are even more intriguing, such as luxury cycling vacations, extreme mountain biking, or even wellness retreats that combine cycling with spa or yoga. These niche operators also seem to be taking advantage of an increasing eagerness of consumers to travel to more places than before, and this adds to competition in the market.

Bicycle Trip Industry News

• In October 2024, Art of Bicycle Trips, one of the leading operators also in the Asia Pacific, started offering new tours in Portugal and added the Algarve region. This responds to the escalating interest in active tourism in Europe. The new tours allow the tourists to bike while touring these places’ culture, religion, and history.
  
• In September 2024, Backroads released Unplugged Bike Tours for cyclists who wish to ride a bike with no electric assistance. This addition also allows riders to meet like-minded people around the globe. This addition provides further breadth to Backroads’ extensive collection of bike and e-bike tours with 83 traditional bike traverses in the most sought-after countries such as the US, Italy, France, Spain, Canada, and Japan.
  

The bicycle trip market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) and number of trips from 2021 to 2034, for the following segments:

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Market, By Trip

• Solo
• Group
• Couple
• Family

Market, By Duration

• Single day
• Multi day

Market, By Purpose

• Sightseeing and cultural exploration
• Eco-tourism
• Health and wellness
• Adventure and thrill
• Educational and historical tours

Market, By Age Group

• 18-30 yrs
• 31-50 yrs
• Above 50 yrs

Market, By Location

• Urban
• Rural
• Mixed terrain

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia