Bicycle Saddle Market Size - By Activity (Road Bike, Mountain Bike, Urban Bike, Hybrid Bike, Touring Bike), Distribution Channel (Online Retail, Bike Retail, Mass Market Retail & Sports Store), Material, Regional Outlook & Forecast, 2023 - 2032

Bicycle Saddle Market Size

Bicycle Saddle Market size was valued at USD 2.3 billion in 2022 and is estimated to register a CAGR of over 7% between 2023 and 2032. Cyclists globally are increasingly seeking comfortable and ergonomic saddle designs to reduce discomfort and pain during long rides. Saddle manufacturers are continuously escalating their efforts to create designs that provide better support and reduce pressure points, thus creating a favorable growth outlook for the bicycle saddle industry.
 

For instance, in October 2023, HUAN, a bicycle saddle brand, introduced two variants of their innovative HUAN PPS4 prostate protection saddles, each tailored for specific body types and riding preferences. The HUAN PPS4 Flat saddle caters to individuals with larger hips or heavier weights. On the other hand, the HUAN PPS4 Volume saddle is outlined for those with smaller hips or lighter body profiles. Both saddle models incorporate a thoughtfully engineered cushion under the hipbones, divided into two sections to effectively prevent contact with the pudendal nerve and alleviate saddle discomfort.

Technology and material advancements will help pave a healthy growth trajectory for the bicycle saddle market. Advances in materials and technology have allowed for the development of lighter, more durable, and more performance-oriented saddle designs.
 

Quoting an instance, in July 2023, Selle Italia unveiled the Nubuck collection, a special edition featuring three of their renowned high-performance saddle models: SLR, Flite, and Novus. These saddles stand out with their exceptional nubuck material, making them exceptionally distinctive in the market. What sets them apart is that the nubuck material's appearance evolves as you use the saddle, reflecting the rider's journey. The Nubuck SLR comes in 130mm and 145mm versions, the Flite in 135mm and 145mm, and the Novus in 145mm.
 

Coupled with ergonomic features and improved ventilation systems, these advancements will cater to cyclists' evolving needs, driving increased demand for high-quality, comfortable saddles, thus favoring market growth. However, high-quality, ergonomic saddles can be relatively expensive, which may deter budget-conscious riders from making a purchase, impacting the overall industry dynamics.
 

COVID-19 Impact

The COVID-19 pandemic had a dual impact on the bicycle saddle market. Initially, it disrupted supply chains and manufacturing, causing delays in production and distribution. However, as people sought safe and socially distant outdoor activities, the demand for bicycles surged. This, in turn, created a heightened interest in upgrading components like saddles for increased comfort and performance. As a result, the market experienced both challenges and opportunities during the pandemic.
 

Bicycle Saddle Market Trends

Increasing integration of sustainable materials will significantly strengthen the bicycle saddle industry outlook throughout 2023-2032, with a growing emphasis on sustainability, the use of eco-friendly and recyclable materials in saddle manufacturing is expected to rise. Companies are also prioritizing environmentally responsible practices and materials to meet the demand for more sustainable cycling accessories, further stimulating industry growth in the long run.
 

Citing an example, in June 2023, Selle Italia expanded its eco-friendly Greentech product line by introducing the Model Y saddle designed for mountain bikes. The Greentech manufacturing process is known for its minimal environmental impact, featuring mechanical assembly without the use of harmful substances like glue or solvents. Notably, the components of the Model Y saddle can be recycled at the end of its life cycle. Specifically designed for off-road use, the Model Y offers a neutral shape that supports riders with pronounced pelvic rotation, enhancing mobility during off-road cycling.
 

Bicycle Saddle Market Analysis

Based on activity, the road bike segment held over 30% of the market share in 2022, due to their pivotal role in rider comfort and performance. Road cycling often involves long hours in the saddle, and the right saddle can significantly reduce discomfort and prevent issues like saddle sores. Moreover, advancements in saddle design and materials enhance aerodynamics and reduce weight, contributing to improved riding efficiency. As cyclists prioritize speed and endurance, selecting the appropriate saddle has become a critical aspect of road cycling.
 

Based on distribution channel, the bike retail segment recorded around 37% of the bicycle saddle market share in 2022. Customers often prefer to physically test and select saddles, as comfort is a highly personalized preference. Bike retail stores provide the opportunity for hands-on evaluation and expert guidance. Additionally, these retailers offer immediate availability, making it convenient for cyclists to find the right saddle quickly. Moreover, in-store services like fitting and consultation enhance the overall shopping experience, further bolstering their prominence in the market.
 

Europe bicycle saddle market accounted for 29% of the revenue share in 2022. Europe has seen a surge in cycling's popularity, driven by increased interest in recreational cycling, commuting, and fitness. Additionally, there's a growing focus on health and wellness, which encourages consumers to invest in more comfortable and ergonomic saddles for longer rides. Prominent events like the Tour de France and local cycling races further promote the sport, fueling demand for high-quality saddles in the region.
 

Bicycle Saddle Market Share

Major companies operating in the bicycle saddle industry are:

• ISM (Ideal Saddle Modification)
• SCOTT Sports SA
• Selle Italia
• Selle Royal
• Shanghai Phoenix Bicycle Co Ltd
• SHIMANO INC.
• Specialized Bicycle Components, Inc.
• Terry Bicycles

ISM and SCOTT Sports SA are dominant players in the bicycle saddle market due to their commitment to innovation, product quality, and customer satisfaction. ISM stands out for its distinctive nooseless and split-nose saddle designs, which prioritize anatomical comfort and pressure relief, making them popular among riders, especially in disciplines like triathlon and time trials. SCOTT Sports SA, a well-established and respected brand, offers a broad spectrum of saddle options known for their quality and advanced materials like carbon fiber.
 

Bicycle Saddle Industry News

• In June 2023, Velo unveiled the latest addition to their Angel saddle line, the Angel Revo Halo. This new saddle features an expanded thermoplastic polyurethane foam, offering riders an additional choice for finding the ideal combination of support and cushioning for their cycling experience. Building upon the success of the original Angel, nitrogen infused Atmos Foam Angel Revo saddles, and Angel TT, the Revo Halo incorporates foam technology from the sneaker industry, enhancing comfort, shock absorption, and durability. The saddle is available with titanium rails and maintains a 248mm length and 148mm width, consistent with the Angel TT and Angel Revo models.
   

The bicycle saddle market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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Market, By Material

• Leather
• Synthetic
• Gel
• Carbon Fiber

Market, By Activity

• Road Bike
• Mountain Bike
• Urban Bike
• Hybrid Bike
• Touring Bike
• Others

Market, By Distribution Channel

• Online Retail
• Bike Retail
• Mass Market Retail
• Sports Store

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • South Africa
  • UAE
  • Saudi Arabia